Watching videos with paid product placements, sponsorships and endorsements

When a video includes paid product placements, endorsements or sponsorships, you'll see a disclosure at the beginning of the video when designated by the creator.

What are paid product placements, sponsorships and endorsements?

Paid product placements

  • Videos about a product or service because there's a connection between the creator and the maker of the product or service.
  • Videos created for a company or business in exchange for compensation or free-of-charge products/services. 
  • Videos where that company or business's brand, message or product is included directly in the content and the company has given the creator money or free-of-charge products to make the video.

Endorsements: Videos created for an advertiser or marketer that contain a message that reflects the opinions, beliefs or experiences of the creator.

Sponsorships: Videos that have been financed in whole or in part by a company, without integrating the brand, message or product directly into the content. Sponsorships generally promote:

  • The brand
  • Message
  • Product of the third party

If you're a creator, learn how to add paid product placements, sponsorships and endorsements to your video here.

How do paid product placements, sponsorships and endorsements work for content viewed by supervised accounts or content set as Made for Kids?

All paid promotions that appear in videos directed at children contain a disclosure that is understandable by children. 

All paid promotions need to follow our ad policies, which prohibit ads in certain categories. Advertising on content set as 'Made for Kids' must not be deceptive, unfair or inappropriate for its intended audience. The content must not use any third-party trackers or otherwise try to collect personal info without first obtaining parental consent. The content must also comply with all relevant laws and regulations. Creators and the brands they work with are responsible for understanding and complying with their local and legal obligations to disclose paid promotion in their content. Some of these obligations include when, how and to whom to disclose this.

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