Manage your channel branding

Brand your YouTube channel's identity by updating your profile picture, channel banner and video watermark.

Change your profile picture

 Change your profile picture in YouTube Studio. Your profile picture is the image shown to viewers on your channel, videos and publicly attributable actions across YouTube.

1. Sign in to YouTube Studio.
2. From the left-hand menu, select Customisation  Branding.
3. Click CHANGE and select an image. Change the size of your image, then click DONE.
4. Click PUBLISH. It may take a few minutes for your profile picture to be updated across YouTube.

Profile picture guidelines

Your profile picture must follow our Community Guidelines and meet the following criteria:

• JPG, GIF, BMP or PNG file (no animated GIFs)
• 800 x 800 px image (recommended)
• Square or round image that renders at 98 x 98 px

Change your banner image

Your banner image shows as a background at the top of your YouTube page.

1. Sign in to YouTube Studio .
2. From the left-hand menu, select Customisation  Branding.
3. Click CHANGE and select an image. To make changes, select a preview and change the crop, then click DONE.
4. Click PUBLISH.

Note: Your banner image shows differently on computer, mobile and TV displays.

Banner image guidelines

Your banner image must meet the following criteria:

• Minimum dimension for upload: 2560 x 1440 px with an aspect ratio of 16:9.
• At the minimum dimension, the safe area for text and logos: 1235 x 338 px.
• Images should accommodate the entire screen for larger devices but will get cropped on certain views and devices.
• Do not include any additional file embellishments (e.g. shadows, borders and frames).
• File size: 6 MB or smaller.

How to resize images

You can use your computer's image editor or an online image resizer to resize the images. For example, you can use Preview on an Apple computer or Microsoft Photos on Windows.

Add your video watermark

You can encourage viewers to subscribe to your channel by adding a video watermark to your video. When you add a video watermark, viewers can directly subscribe to your channel when using YouTube on a computer.

1. Sign in to YouTube Studio.
2. From the left-hand menu, select Customisation  Branding.
3. Select your display time:
   • End of video: The video watermark will be shown for the last 15 seconds of the video.
   • Custom start time: The video watermark will begin showing at a time that you choose.
   • Entire video: The video watermark will show throughout the entire video.
4. Click CHANGE and select an image. Change the size of your image, then click DONE.
5. Click PUBLISH.

Note: Video watermarks aren't available on videos set as Made for Kids. If you previously added a video watermark, but your video is now set as Made for Kids, viewers won't see the watermark.

Video watermark guidelines

Your video watermark must meet the following criteria:

• Minimum 150 x 150 pixels.
• Square image, less than 1 MB in size.

Availability

The channel watermark is available in landscape view on computers and mobile devices (not clickable on mobile). Channel watermarks do not show on custom YouTube chromeless players or Adobe Flash.

Video watermark metrics

You can get metrics in the Subscription source report in YouTube Analytic.

Get channel banner and profile picture tips for creators.

Watch how to manage your channel branding

Watch the following video from the YouTube Creators channel on how to update your profile picture, channel banner and video watermark.

Customize Your Channel Branding & Layout: Add a Profile Picture, Banner, Trailer, Sections, & more!

Subscribe to the YouTube Creators channel for the latest news, updates and tips.