Keeping you safe online is core to everything we do - it is our commitment to be transparent about the data we use while giving you choice and control over it.
The data you provide to Google and YouTube helps us improve your experience when using our services. You can control your YouTube privacy settings by visiting Your Data in YouTube or your Google Account.
How YouTube may use data linked to your account
How YouTube may use aggregated data
How YouTube helps you control your privacy and security
How YouTube may use your search and watch history, and how you can control it
How YouTube may use your location data
YouTube may use location information to show you relevant video recommendations, search results, or more useful ads according to where you are. For example, if you’re searching for news on YouTube, your search results may include top news specific to your country. Also, if you grant permission, your live streams and video uploads can be tagged with location data to help viewers find your content.
As another example, YouTube Music uses aggregated location data to show you features such as global and country top charts. YouTube Music may also use more precise location data, if you have previously opted in, for personalized location-based recommendations. For more information on updating your location settings on YouTube Music, refer to our Help Center article.
You can view, clear, turn off, or choose to auto-delete your location history in Your Data in YouTube.
Control what data and activity is used to personalize ads
When you use Google apps, you can control what data and activity can be used to personalize ads or you can turn off ads personalization altogether. We make it easy to control the data used to personalize ads to you in Ad Settings. This data includes what we estimate about your interests based on your activity and interactions with other advertisers that partner with us to show ads, and information you add to your Google Account.
When you sign in to your Google Account, manage how your ads are personalized or turn off personalized ads altogether in your Ad Settings.To learn more about Google Ads and data, go to our Safety Center.
How YouTube may use your personal information
YouTube does not sell your personal information
How YouTube may use content, such as videos and photos, that you choose to upload
Only content that you decide to upload is stored by YouTube and linked to your YouTube channel. Who gets to view this content is based on video privacy settings that you choose. Based on your video privacy settings, content that you have uploaded can be made visible or recommended to other viewers. Learn more about how to change your video privacy settings here. Learn more about how to manage and edit content using YouTube Studio on a computer or a mobile device here.
What happens to your content and associated data after you delete a video
If you choose to delete a video from YouTube, that video will be permanently deleted. It cannot be recovered later and that video will no longer be searchable within YouTube. Data associated with the video, such as watch time, will still be part of aggregate reports. Learn more about how to manage and edit content using YouTube Studio on a computer or on a mobile device here. Learn more about how to delete and replace videos here.
What happens when you delete your YouTube channel