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7/4/19
Pop-up ads allowed only if users are idle 30+ seconds? 1 Recommended Answer 4 Replies 8 Upvotes
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On your page: Desktop ad experiences https://support.google.com/webtools/answer/7129127?hl=en, there is a new section:
A clarification on the Coalition for Better Ads' pop-up ads advisory: as noted  above in (2), within the context of the Advisory, pop-up ads are allowed only if user engagement with the page has stopped for 30 seconds or more. If a user is still engaged with the page and a pop-up ad occurs, it's considered a violation of the Better Ads Standards.
Based on the clarification, even if a popup follows the rules below in the advisory, but the popup doesn't wait 30 seconds before it appears, is the popup still considered a violation (desktop or mobile web)?
  • (2)(a): starts to leave the page
  • (2)(c): reached the end of the first article
  • (2)(d): switch to different tab and back

Jack
All Replies (4)
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7/10/19
Thank you Jason, and maybe you want to modify the clarification I mentioned above. Without your explanation, I would definitely misunderstand the clarification the way I did in my original post.

Perhaps, we could make the clarification more specific so that others would not misunderstand the 30-second rule with the other three (2a, 2c and 2d)?

​...as noted  above in (2)(b), within the context of the Advisory,...​
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7/10/19
Thanks for the feedback, Jack.

We've updated the help content to be more clear.

Jason
marked this as an answer
10/24/19
Stop pop-ups stop ads pop-ups
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