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/webtools/community?hl=en
12/13/17
Original Poster
Daniel Marketing Consultant

Clarification need for Chrome enforcement

Would you please clarify in case we have a Failng status in Ad Experience report ( example on Desktop) and pass status on Abusive user Experience.
Will Chrome (staring from Jan 23) will be enforced and block the Ads based on Ad Experience Failing report?

My second question, can you please specify the Chrome browser will block all Ads on the sites, or any the ones that been reviewed for a Failing status based on the reviewer examples?
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All Replies (10)
Brandon_K
12/13/17
Brandon_K
Hi Daniel -

The Ad Experience Report and Abusive Experience Report are different and if you are passing in the Abusive Report then the January 23rd date does not apply to you. You will see a date in the Ad Experience Report when one is set. 

As for your second question, we would like to be able to filter out only the non compliant ad experiences,  but this is technically very challenging. The Chrome team is assessing the best way to approach this challenge.  We are working with the Coalition for Better Ads on the enforcement details for annoying ad experiences and expect to have additional details and dates soon. 

Thanks!

Brandon
Victor T
12/14/17
Victor T
Hi Brandon
Could you please clarify about January 23rd? I can't find any mentions of the date.

Thanks
12/14/17
Original Poster
Daniel Marketing Consultant
Thanks Brandon , the information you provided was clear and informative.
I hope it's going be a clean difference between Abusive Report and Ad Experience Report and Google reviewers will mentions only specific related issues to specific sections, and not mix them.

As well, question about the number of reviews, How many reviews can we submit without having 30 days penalty for AR and AER every section?  It's 2 review for each? or it's only 2 reviews per both all the sections?

Brandon_K
12/14/17
Brandon_K
Hi Victor -

At this time there is no specific date for when filtering will begin for Better Ads violations. 

Sites that have been notified about abusive violations will have until January 23rd to fix the issues before enforcement begins. Sites will have at least 30 days to fix the issues once they have been identified.

Thanks,

Brandon


Victor T
12/14/17
Victor T
Thank you very much, appreciate your answers
Brandon_K
12/15/17
Brandon_K
Hi Daniel -

The Abusive Experience Report and the Ad Experience Report are in fact distinct. The Abusive Experience Report highlights examples of issues that have been found on a publisher's site that are considered abusive ,while the Ad Experience Report is specific to the work being done by the Coalition for Better Ads and the Better Ads Standards. Each example shown is handle separately and have different enforcement mechanisms and different enforcement dates.

Similarly the review timing delays are separate as well. Review requests submitted for to address abusive experiences are separate from review requests submitted to address annoying ad experiences (Better Ads Standards). So you have two reviews for BAS before a 30 day waiting period is introduced for BAS and 2 reviews for abusive before a 30 day waiting period is introduced for Abusive reviews.

Also, the number of reviews submitted starts counting from the last time the site was given a passing score. A publisher essentially has three opportunities from when their status changes to "failing" to remove the violations and get a passing review before a 30 day waiting period is introduced. 

Thanks for the question,

brandon



12/16/17
Original Poster
Daniel Marketing Consultant
Thanks Brandon,
It's also going be nice also to know, If in between the 1st and 2 review, does any Chrome enforcement will be issues for  the site?
So ones we submit the 1st review, and we are getting it back as a failing status, does our Ads will be block immediately or it's having again a 30 days for fixing?

Thank you & Regards
Daniel 
Brandon_K
12/18/17
Brandon_K
Hi Daniel -

When filtering is active, if you submit a request to have your site re-reviewed, ads will be re-enabled on the site while the review is conducted. If the outcome of the review is still "Failing," there will be no 30 day grace period -- ads will be filtered immediately.  

Regards,

Brandon

12/23/17
Original Poster
Daniel Marketing Consultant
Hello Brandon, 
Could you please be kind to answer the following question:
If after site has the failing status in Abusive twice and after submitting the review site got approved and passed. And after one month site got a gain a failing status for example in Abusive Ad experience, does site have a new 30 days cure period to fix the issue without having 30 days penalty?
Brandon_K
1/3/18
Brandon_K
Hi Daniel -

The way the system is set up today, is that once a site receives a "Passing" score, the strikes reset. 

Regards,

Brandon




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