Welcome to Web Tools
Google Web Tools provides resources to help you improve your site's structure, the way it's displayed in Google search, and the quality of its user experience. Web Tools also includes tools such as Email Markup Tester and PageSpeed Insights that can help you with other aspects of your online presence.
See the complete list below for a summary of each resource, along with links to the tools and related help content.
Ad Experience Report
The Ad Experience Report is designed to identify ad experiences that violate the Better Ads Standards, a set of ad experiences the industry has identified as being highly annoying to users. If your site presents violations, the Ad Experience Report may identify the issues to fix.
Abusive Experience Report
The Abusive Experiences Report lists experiences on your site that are identified as being misleading to your visitors.
Structured Data Testing Tool
Use the Structured Data Testing Tool to check that Google can correctly parse your structured data markup and display it in search results.
Structured Data Markup Helper
Not sure how to start with adding structured data markup to your HTML? Try this point-and-click tool.
Email Markup Tester
Validate the structured data contents of an HTML email using Email Markup Tester.
Google My Business
Make sure your business looks great on Google Search and Maps for free.
Google Merchant Center
The place to upload your product data to Google and make it available to Google Shopping and other Google services.
Use PageSpeed Insights to find out how to make your web pages fast on all devices.
Harness the power of Google to create a customized search experience for your own website.
Find a domain name and build a website with Google Domains.
Search Engine Optimization (SEO) Starter Guide
Learn to create a great website with valuable content and have it findable in Google Search.