Welcome to Web Tools

Google Web Tools provides resources to help you improve your site's structure, the way it's displayed in Google search, and the quality of its user experience. Web Tools also includes tools such as Email Markup Tester and PageSpeed Insights that can help you with other aspects of your online presence. 

See the complete list below for a summary of each resource, along with links to the tools and related help content.

Ad Experience Report

The Ad Experience Report is designed to identify ad experiences that violate the Better Ads Standards, a set of ad experiences the industry has identified as being highly annoying to users. If your site presents violations, the Ad Experience Report may identify the issues to fix.

Visit the Ad Experience Report | Learn more

Abusive Experience Report

The Abusive Experiences Report lists experiences on your site that are identified as being misleading to your visitors.

Visit the Abusive Experience Report | Learn more

Testing Tools

Structured Data Testing Tool

Use the Structured Data Testing Tool to check that Google can correctly parse your structured data markup and display it in search results.

Visit Structured Data Testing Tool | Learn more

Structured Data Markup Helper

Not sure how to start with adding structured data markup to your HTML? Try this point-and-click tool.

Visit Structured Data Markup Helper | Learn more

Email Markup Tester

Validate the structured data contents of an HTML email using Email Markup Tester.

Visit Email Markup Tester | Learn more

Other Resources

Google My Business

Make sure your business looks great on Google Search and Maps for free.

Visit Google My Business | Learn more

Google Merchant Center

The place to upload your product data to Google and make it available to Google Shopping and other Google services.

Visit Google Merchant Center | Learn more

PageSpeed Insights

Use PageSpeed Insights to find out how to make your web pages fast on all devices.

Visit PageSpeed Insights | Learn more

Custom Search

Harness the power of Google to create a customized search experience for your own website.

Visit Custom Search | Learn more

Google Domains

Find a domain name and build a website with Google Domains.

Visit Google Domains | Learn more

Search Engine Optimization (SEO) Starter Guide

Learn to create a great website with valuable content and have it findable in Google Search.

Visit the Search Engine Optimization (SEO) Starter Guide

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