An ad experience is the combination of site layout and behaviour, and content and ads to which your users are exposed. An ad experience can be a direct result of the creatives trafficked on your pages (for example, auto-playing video ads with sound) or with how ads are implemented on your site (for example, high ad density on mobile devices).
Research shows that ad experiences that are highly annoying or distracting may discourage visitors from returning to your site.
Learn about desktop ad experiences and mobile ad experiences.