Abusive experiences

Abusive experiences are designed to be misleading. An experience is abusive if it meets any of the conditions listed below.

We review all content on your site, regardless of whether or not it’s served from your domain. For example, content loaded into an iframe or video player on your site is considered part of your site.

Fake Messages

Ads or other elements that resemble chat apps, warnings, system dialogs, or other notifications that lead to an ad or landing page when clicked.

Unexpected Click Areas

Transparent backgrounds, non-visible page elements, or other typically non-clickable areas that lead to an ad or landing page when clicked.

Misleading Site Behavior

Page features such as scroll bars, play buttons, “next” arrows, close buttons, or navigation links that lead to an ad or landing page when clicked.

Phishing

Ads or page elements that attempt to steal personal information or trick your users into sharing personal information. 

Auto Redirect

Ads or page elements that auto-redirect the page without user action.

Mouse Pointer

Ads or page elements that resemble a moving or clicking mouse pointer that attempt to trick a user into interacting with it.

Malware or Unwanted Software

Ads or page elements that promote, host, or link to malware or unwanted software that may be installed on your users’ machines.

Ads with Missing or Misleading Branding

Ads that promote or depict unidentified or fictitious businesses. Examples include ads or other elements that are missing a company name, branding, and a logo—even if a generic description is included.

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