Desktop ad experiences

The definitions below describe desktop ad experiences that research shows are likely to annoy your visitors. They should be avoided in order to retain your audience and reduce the likelihood that they'll install ad blockers.

We review all content on your site, regardless of whether or not it’s served from your domain. For example, content loaded into an iframe or video player on your site is considered to be part of your site.

When we review ad experiences, we make a determination based on an interpretation of the Better Ads Standards.

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