Policies for content posted by users on Search

The content policies below play an important role in maintaining a positive experience for everyone using Google products, and we ask that everyone abide by these policies. Be sure to check back from time to time, as these policies may change.

Conflict of interest

Content you post on Search is most valuable when it’s honest and unbiased. If you have a connection with the topic you’re writing about, disclose that connection so that other users can take that information into account. Don’t offer or accept money, products, or services to write content.

Copyrighted content

Don't post content containing copyrighted material. For more information or to file a DMCA request, review our copyright procedures.

Hateful or harassing content

We do not allow harassing, bullying, or hateful content. Do not use our platform to promote hatred against groups of people based on their race or ethnic origin, religion, disability, sex or gender identity, age, veteran status, or sexual orientation. Do not harass or bully others, including posting direct physical threats or exposing private information that could be used to carry out threats.


Don’t misrepresent your identity when posting content.

Keep it clean

Don’t use obscene, profane, or offensive language. Don’t post graphic photos showing violence or injuries to people or animals.

Personal & confidential information

Don’t post other people’s personal and confidential information, such as credit card numbers, confidential national ID numbers, or account passwords.

Promotional content

Don’t post content for the purpose of advertising, such as adding links to other websites or phone numbers. Content should be a genuine reflection of your experience or knowledge, not direct calls to purchase.

Promotion of dangerous & illegal activities

Don’t post content that contains or links to unlawful content.

Relevant content

Content should be as relevant to the user as the other results that appear on the Search page. Keep your content focused on the specific topic in question. Don’t use our platform as a forum for general political, social, or personal commentary.

Sexually explicit material

We don't allow content that contains or links to sexually explicit material. Also, we absolutely don’t allow content that sexually exploits children or presents them in a sexual manner. We will remove this type of content and take appropriate action, which includes disabling accounts and reporting to the National Center for Missing & Exploited Children (NCMEC) and law enforcement.

Spam, malware & deceptive behavior

Content you post on Search should be honest and helpful. Don’t post repetitive content, misspellings, gibberish, or automated or distracting content. Don’t pretend to be someone you’re not, post the same content multiple times, or write multiple reviews for the same thing from different accounts. Don’t link to malware, viruses, or other harmful software.

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