Turn off search history personalization
Google sometimes personalizes your search results based on your past search activity on Google. This search history personalization includes searches you've done and results you've clicked. Since the information used to customize your results differs depending on whether you're signed-in or signed-out, the instructions for turning off search history personalization are a little different in each case as described below.Signed in searches
If you’d like to disable search personalization features, such as the ability to search across content shared by your friends, you can turn off private results. (Private results are currently not available in all languages.)
Alternatively, you can disable history-based search customizations while signed in by removing your entire web activities and turning off your Google Web History. (Turning search history off will also disable private results.) You can also choose to remove individual items from your Google Web History.Signed out searches
If you aren't signed in to a Google Account, your search experience will be personalized based on past search information linked to a cookie on your browser. To disable these types of personalizations, follow these steps:
- Visit google.com/history/optout when not signed in to a Google Account. (If you see the Google homepage, try visiting the link again.)
- On the resulting page, click Disable customizations based on search activity. (Because this preference is stored in a cookie, it'll affect anyone else who uses the same browser and computer as you).
Or, if you'd rather just delete the current cookie storing searches from your browser and start fresh, clear your browser's cookies.
Note: If you've disabled signed-out search history personalization, you'll need to disable it again after clearing your browser cookies. Clearing your Google cookie clears your search settings, thereby turning history-based customizations back on.