If you're a creator, publisher, or brand with a knowledge panel on Google Search, a Search profile may have been automatically generated for you. These profiles gather content from multiple platforms, including YouTube, Instagram, TikTok and X. This makes it easier for users to find your content on Google Search or Google Discover. If you claim your profile, you can:
- Pin up to 8 featured posts
- Add up to 8 links
- Share your content with others
- Suggest edits to your name and bio
- Get insights on your content performance on Search and Discover
When you edit your Search profile, the changes may be reflected on your knowledge panel in Search results.
Find your auto-generated Search profile
- Go to Google Search.
- Search for your name or brand name.
- Next to your knowledge panel, click More
View Search Profile.
View Search Profile.Tips:
- If you don't have an existing knowledge panel on Google, a Search profile isn't auto-generated for you.
- If you meet certain follower requirements, you can still create a profile from scratch. Learn how to create a Search profile.
Claim a Search profile
Important:
- To claim your profile, you need to log into one or more of the content platforms linked to it. You may need to log into up to 3 accounts, based on your follower count on each platform.
- Specific requirements to claim your profile: If a YouTube channel is linked to your profile, use its associated Google Account. You need this account to claim your profile.
- To claim a Search profile, you must be at least 18 years old.
- You must have a minimum number of subscribers or followers on at least one content platform:
- YouTube: 100,000
- Instagram: 100,000
- X: 100,000
- TikTok: 300,000
- To verify your identity, Google may prompt you to provide additional information.
- On your Search profile page, click More
- Sign in to the Google Account linked to this profile.
- If you sign in with your YouTube Account, Google automatically verifies your identity.
If Google needs to verify additional content platform accounts:
- Next to each additional content platform account where prompted, click Sign in.
- To sign in to each account, use your credentials.
- After you successfully sign in, return to the prompting screen. You’ll find a green checkmark by content platform accounts you have successfully verified.
If Google requires additional information to verify your identity:
- Next to "Selfie with ID,” click Start.
- To provide additional information about why you want to claim this profile, fill out the form.
- To verify your identity, provide any necessary documents.
- Learn how Google verifies your identity.
- If you already claim a knowledge panel, Google automatically verifies your identity.
Tips:
- Review any additional content platform accounts linked to the profile and confirm they belong to you.
- If an account shouldn't be linked, you can request its removal.
- Next to the account, click More
- Reported accounts undergo review before removal.
- Next to the account, click More
If you still can’t claim your profile, you can contact us through the Search profile support form.
FAQs
Can multiple people claim the same profile?No. Only one Google Account can claim a Search profile.
If you like to transfer ownership of your claimed profile to someone else, contact us through the Search profile support form.
Yes, but you must claim each profile with a different Google Account. A Google Account can only claim one "Search profile." If you've already claimed a profile, use a different account to claim another one.
At this time, profile access is tied to the specific Google Account used to claim the profile. We don’t currently support multi-user access or "admin" roles for a single profile. To share access, you must share the login credentials of the Google Account used during the claiming process.
If you manage multiple brands or identities, like sub-brands, podcasts, or businesses, each one may have its own generated profile. Claim each profile separately. You need a separate Google Account for each profile. If you believe 2 profiles should be combined, contact us through the Search profile support form.
Yes. You can claim and manage a profile for someone under 18. To do this, the owner of the Google Account who claims the profile must be over 18. You need to verify the social accounts linked to their profile.
Yes. Even if you claimed a knowledge panel in the past, a "Search profile" may be generated for you. You need to claim this profile separately. Learn how to find your auto-generated Search profile.