By saving your shopping preferences, you can browse products more easily and find relevant results more quickly. For example, you can save your favorite brands or department.
Save your department preference
You can save your retail department preference when you search for a product category.
You can find the types of apparel you're interested in with Google's personalization features.
To save your department preference:
- On your device, go to google.com.
- Search for a product category, like
jeansorwinter coat. - Set the filter to one of the options, like Women’s or Men’s.
- When the prompt appears:
- To save your preference, choose Save.
- To decline, choose Don’t save.
Tips:
- If you shop in all departments, you don’t have to set a department preference.
- As Google improves the shopping experience, inclusive products and features are a priority.
- This feature doesn’t ask for your gender identification.
Save your favorite brands
You can save brands in some product categories, like “jeans” or “shoes.” Products from your favorite brands display more often in your search results. You can update your favorite brands in your shopping preferences.
To save your brand preferences:
- On your device, go to google.com.
- Search for a product category, like
jeansorwinter coat. - Scroll down to “Save your favorite brands.”
- Select which brands to save.
The next time you search for clothes, you’ll see more results matching your brands.
Manage your preferences
When preferences are applied to shopping-related searches, the Personalization icon displays over the Search filter
To change your favorite brands or saved departments:
- On your device, go to google.com.
- Search for a product category, like
jeans. - Below any product result, select More
About this result.
- Select Manage your shopping preferences.
About this result.Tip: The preferences that display are based on your current search.