1. Run your website in Lighthouse it takes over 12 seconds to load a web page.

2. You have covered your website with far too many adverts.

3. You have covered your website with so many sexy girl images it is almost an adult website.

Example see the cheap low quality adult pictures on the right hand side:

4. Your content is low quality and is even mentioned in Google's Raters example.

Example of Daily Mail in the Raters Guidelines under "Low Quality Main Content":

Google says: "Important : The Low rating should be used if the page has an unsatisfying amount of MC for the purpose of the page."

Many of your so-called News articles just post a picture and write completely useless information about the picture and that's it. No real value and any real news! Maybe you should hire some real journalists to write some proper News articles that give your Users REAL VALUE.

5. Annoying auto-play videos slowing down the loading and playing totally unrelated videos about the story! Poor User Experience!

Clean up your act. I have been saying for the last two years Google needs to add an automatic penalty to your website.

I think many of you are looking at this the wrong way. Google doesn't know every single outcome of an algorithm change. The results become apparent after release and over time. But let's focus on what is a "punishment" (a manual action taken by Google) versus the result of the application of an algorithm and why movement in search rankings can occur.

Let's say that yesterday Google's algorithm didn't pick up someone creating a certain type of artificial backlink. A website taking advantage of this forbidden but unenforced practice would still benefit since the activity was not yet caught and curtailed by Google. Today Google patches the algorithm and it detects these artificial backlinks and, as a result, the website which wrongfully had the benefit of these backlinks lost them -- along with the 50% traffic boost which they gave the site. To the site owner, the bad practice may not be apparent as it could have been done months earlier and by an unethical SEO that is no longer with the company. To the site owner this appears to be a significant punishment -- but it actually isn't. It's a proper adjustment. 

Another example is that an algorithm or other technical fix which can also expose a mistake that a site owner has made and, as a result, impacts the site's search visibility. Perhaps yesterday errors made on the site by the webmaster were undetected or treated in a manner which were beneficial for the site but technically incorrect. Once the technical error is corrected and a stricter but proper treatment is applied, the site may suffer when Google recrawls and this will appear as a "punishment" to the site owner but it really is just the result of an unidentified error which should be corrected.

There are many scenarios. My point is that I think it is a better approach to keep an open mind as to the potential explanations for movement in ranking and be patient before coming to premature conclusions about causation.

>>A punishment can't be forever.

 

A drop in rankings isn't a "punishment".  Google is a website, like any other website.  It focuses on its users. And what it's trying to do is get the results *it* thinks is best to its user.  You wouldn't want somebody coming in to your website and telling you what to publish, right?  Same with Google.  If it decided to show only three websites in its search results (say, Amazon, Wikipedia and Pinterest), it would be well within its rights to do so.  (It would lose lost of users, of course!  :-) I wouldn't want to see only three websites in my search results.  If they did that, I'd go elsewhere).

 

Google is under no obligation to warn anybody about rankings. They don't even know what's going to rank.  They just want the sites to be useful, high quality and answer the user's question.  

 

Suzanne