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We've seen a 50% drop in Search traffic post-broad core algorithm update 3 Recommended Answers 77 Replies 163 Upvotes
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The day after the broad core algorithm update (June 3rd) we saw a massive drop in Search traffic from Google (lost 50% of daily traffic). This was a drop over the course of 24-hours and we have not made any changes to the site. Further, we saw our Discover traffic drop by 90% and has not improved. This is across all verticals, devices, AMP and Non-AMP.
My site is: dailymail.co.uk
What's bizarre is that we have a much more pronounced decline in the UK vs. the US. This is weird b/c the UK is our home region and historical drops have always been much more prominent in the US.
Further, on June 2nd we saw a blip for a few hours when our Google Bot traffic almost disappeared, before returning again. Could possibly be related? On the same day traffic from google-mediapartners shot up for a short while before returning to normal.
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Last edited 6/14/19
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The Daily Mail website is pure garage from a SEO point of view, I will list several things:


1. Run your website in Lighthouse it takes over 12 seconds to load a web page.
2. You have covered your website with far too many adverts.
3. You have covered your website with so many sexy girl images it is almost an adult website.
Example see the cheap low quality adult pictures on the right hand side:

4. Your content is low quality and is even mentioned in Google's Raters example.
Example of Daily Mail in the Raters Guidelines under "Low Quality Main Content":

Google says: "Important : The Low rating should be used if the page has an unsatisfying amount of MC for the purpose of the page."
Many of your so-called News articles just post a picture and write completely useless information about the picture and that's it. No real value and any real news! Maybe you should hire some real journalists to write some proper News articles that give your Users REAL VALUE.
5. Annoying auto-play videos slowing down the loading and playing totally unrelated videos about the story! Poor User Experience!
Clean up your act. I have been saying for the last two years Google needs to add an automatic penalty to your website.
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Last edited 6/11/19
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We propose Automatic Sanctions tab in GSC to guide webmasters after a period of time at least. A punishment can't be forever.
I think many of you are looking at this the wrong way. Google doesn't know every single outcome of an algorithm change. The results become apparent after release and over time. But let's focus on what is a "punishment" (a manual action taken by Google) versus the result of the application of an algorithm and why movement in search rankings can occur.
Let's say that yesterday Google's algorithm didn't pick up someone creating a certain type of artificial backlink. A website taking advantage of this forbidden but unenforced practice would still benefit since the activity was not yet caught and curtailed by Google. Today Google patches the algorithm and it detects these artificial backlinks and, as a result, the website which wrongfully had the benefit of these backlinks lost them -- along with the 50% traffic boost which they gave the site. To the site owner, the bad practice may not be apparent as it could have been done months earlier and by an unethical SEO that is no longer with the company. To the site owner this appears to be a significant punishment -- but it actually isn't. It's a proper adjustment.
Another example is that an algorithm or other technical fix which can also expose a mistake that a site owner has made and, as a result, impacts the site's search visibility. Perhaps yesterday errors made on the site by the webmaster were undetected or treated in a manner which were beneficial for the site but technically incorrect. Once the technical error is corrected and a stricter but proper treatment is applied, the site may suffer when Google recrawls and this will appear as a "punishment" to the site owner but it really is just the result of an unidentified error which should be corrected.
There are many scenarios. My point is that I think it is a better approach to keep an open mind as to the potential explanations for movement in ranking and be patient before coming to premature conclusions about causation.
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>>A punishment can't be forever.
A drop in rankings isn't a "punishment". Google is a website, like any other website. It focuses on its users. And what it's trying to do is get the results *it* thinks is best to its user. You wouldn't want somebody coming in to your website and telling you what to publish, right? Same with Google. If it decided to show only three websites in its search results (say, Amazon, Wikipedia and Pinterest), it would be well within its rights to do so. (It would lose lost of users, of course! :-) I wouldn't want to see only three websites in my search results. If they did that, I'd go elsewhere).
Google is under no obligation to warn anybody about rankings. They don't even know what's going to rank. They just want the sites to be useful, high quality and answer the user's question.
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Did you see any hints of problems in the Google Search Console? Are all the sitemaps submitted OK?
If you try a few important URLs with the URL Inspection tool and live test, is all OK?
Have a look also at the robots.txt tester tool.
It might be unrelated to the drop in search results, but you have a subdomain called jobs that redirects status 301 to the jobsite website, so all links to your subdomain are passed to the jobsite website, that is a general website.
Maybe ask them to create a subfolder for your site and redirect your subdomain to their subfolder, at least it would be to content related specifically to your site, even if links to your subdomain pass so-called link juice to their site.
Also, your site has a games subdomain, where https URLs redirect status 301 to http URLs. It might not be important, but usually the redirect is the other way, http to https.
Another thing that might not be related, your favicon can seem, at a quick look in search results on the small screen of a phone, a bit like an old-style ad marker.
And favicons started to appear in search results quite recently.
It might be nothing, and anyway you cannot change the favicon.
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Last edited 6/14/19
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Similarly happening on my website as well, what is going on with Google News at the moment? AMP traffic & Discover traffic completely stopped.
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Last edited 6/14/19
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Adrian, can you please open your own thread, maybe post there more details like the site URL etc.
We always have in this forum questions referring to different sites that seem to have the same problems as other sites, but when more details are given, very often the situations turn up to be unrelated.
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Last edited 6/14/19
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The homepage has the redirect 301 - result from Redirect Checker:
What is your purpose for doing this? Googlebot can follow this redirection and ignore the home page.https://www.dailymail.co.uk/
301 Moved Permanently
https://www.dailymail.co.uk/home/index.html
200 OK
The webpage you are redirecting to has the low download speed for mobile devices. This speed is the Google search rank signal.
The web has the mobile-first index of Google. Search-result rankings for your website is based on the signals from the mobile version.
The best solution is to use the AMP framework for your website. Use only responsive design and do not use different versions for desktop and amp.
This same web page has structured data with the top-level type such as CollectionPage. However, the main content of the web page does not have information about any collections, but it only has a list of posts. Likely to create relevant structured data for this web page it may be useful to use the Google guide for a carousel.
The information about the author such as Martin Robinson is contrary to the following Google recommendations for publishers:
Be accountable and transparentContent should feature transparent information about the author, clearly accessible contact information (such as email and physical addresses, and phone numbers), and posts with datelines and bylines.
The webpage /news/article-7110655/Lone-piper-plays-mark-exact-minute-British-troops-landed.html has structured data with 4 warning for the top-level type such as NewsArticle. It hardly helps.
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Last edited 6/11/19
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Hello Jesus, some publications report that dailymail.co.uk appears to be recovering from the June update. I am interested in learning what may have helped you regain the traffic if you are willing to share.
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