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12/4/19
What could be the reason of decrease organic impression and clicks of website 1 Recommended Answer 11 Replies 1 Upvote
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we did modification in site for redesign our domain and than we analyse that our traffic down by 50% after 16 September 2019, we unable to find the issue why this happened, we want to increase traffic what i do for this to find issue in domain.
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12/4/19
Without URL it is difficult to analyze it. But IMHO you should check:

If you 've changed URL structure:
- 301 redirections
- internal linking

If you 've changed content:
- verify if the content has been shortened - if so, recover it and create it again: longer and better for your customers
- verify if the content has been deleted - if so, this is one of the reason

May be backlinks and recalculation? 

best,

gonz0
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12/4/19
Hi Gonz0
thanks for reply, https://www.comparepolicy.com is our domain and we suddenly down organic traffic from 16 September 2019, fron that date till now we are not at that time traffic, 
we didn't work on any 301 redirection on home page 
and not much change in internal linking, 
we just change only the position and structure of lead form at all site. not more than this
Last edited 12/4/19
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12/4/19
You have lost a lot of organic traffic :

- on August 2018
- on October 2018
- on September 2019

I suspect the problem with quality of the content - YMYL update (read about it) and there is a problem with internal linking (lack of internal links from blog posts: i.e. one internal link from blog post to service offered). Laso some blog post are really short and I dont think such short posts cover all problems.

On the Home page you have carusel with last blog posts - the internal link is only for "view more" button. This is not correct. Title of the blog post should be internal links.

gonz0
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12/4/19
when we compare of impressions and clicks in August 2019, Sep 2019 and Oct 2019 both impressions and clicks are decrease approx 40% in September 2019  to October 2019, how we can find gap and issue in domain after redesign site in September 2019.

Before site Changes we were increasing in traffic slowly, but not after change. we didn't get any issue (as our research) where we focus to re-correct that issue of traffic decreasing. that issue will help us to increase traffic and we will comeback to our August 2019 traffic at-least.
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12/8/19
"when we check real time ranking of this page keywords there position is 80+ 
how this scenario possible that 
5.7 position with 70827 Impressions and only 2 clicks for this URL"

this can happen, for example, when in some cases Google shows images within the Search Results (not in all cases, it can change over time.. filters, location and many others aspects involved here) and there, the image of the site appears (due to its rankings -of the image- in Google Image results).

Check the link refered by @gonz0

Also, for the half page rankings down, more in insurance segment, such CTR can be very normal.


Regards
 
Last edited 12/8/19
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