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Website ranking worst and worst no matter what changes we try.
1
Hi,

We now getting desperate and hope someone could assist

Our website has last few years just getting worst and worst ranking.   We did full ground up rewrite 2 years ago, hopeing might change things, but its still just getting worst.
This weekend it again just tanked, but we guess its due to the covid virus ..  (the site is online accommodation booking site)

The site is about more than 20 years old .


The site used to get about 100k users per day, now down to ~2k/day.   

We now desperate enough and busy going through all the 60k+ backlinks to see if there any spam/bad backlinks and disavowing them.   so far it seems to be not doing anything.

Any help will be appreciated

thanks in adavance
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The homepage meta title content: 
<title>South African Places</title> 
The logo: 
SA Places
The content of H1: 
Top Holiday Destinations in South Africa. 
The content of the home page is not explicitly and fully represented by the subject of the content. 
  • Is there a business here or is it an informational website? 
  • If this is a business, what is the business concept? 
  • Is it a travel agency or is it a chain of hotels?
  • When you speak of South Africa, do you mean a region or a country? 
  • What makes you think that the question form is an important part of the content to be loaded before the fold?
The meta description is excessively long: 
<meta name="description" content="Southern Africa Places (SA Places) was established in 1997 and has partnered with leading companies in the travel industry to bring you a variety of travel options. Our online booking has a wide selection of travel services to bring you a Southern African experience you will never forget. We offer you the possibility to experience Southern Africa's natural beauty, our warm hospitality, and the cultural diversity of our African nations. South Africa, Namibia, Botswana, Lesotho, Swaziland, Zambia, Zimbabwe, Mozambique and Tanzania express the unrivalled splendour of the southern part of the Africa continent's natural beauty and its people. We carry a vast quantity of information on accommodation establishments, safaris, tours, game lodges, game reserves, national parks and more, so come browse our array of information and book your experience now!">
Content About us represents a business such as Southern Africa Places that does not have identity in the SERP

The content of the page and website has no information on business legitimation. For example, check out how the Dutch company Booking.com B.V. and German publisher Spiegel does it. 


Response header(s)https://www.places.co.za/
HTTP/2 403
Read more about 403 Forbidden of Mozilla.
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Hi, 

Thanks for reply

The 403 error would be cloudflare blocking the request., not sure what website that is, but looks like CF dont like it

The site is accommodation booking site.  

I will answer the rest of your questions when back in office, to much to type on ipad

KdL
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For me, the website looks somehow outdated (regarding style), and over optimized by seo, beware of stuffing keywords, excessive usage of keywords, etc.
As it is a service rather than content website, if I were you I will focus much more on style and modern look.
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Relevant Answer
Thanks.

We actually reduced the keword stuffing ALOT.   But will do more…..

Re style, agree, will try make feel more modern….. just did not think that will cause the massive ranking drop 😃
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Relevant Answer
Hi Marie

Thanks very much for checking out the site.   you basically confirmed what I did not really wanted to admit.  In essence nothing really "wrong" .. its just not good enough ;-)

I'll pass your info onto the site owners.. then they have to decide how to go forward. .  

KdL
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