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Homepage disappeared suddenly from organic Google results after over a decade.
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Hi everyone, 

I would have a question regarding a sudden disappearance of the homepage of my website from organic Google search results after over a decade without such obstacles.

I have just noticed this today (I check search results almost everyday and update/upload the website regularly). The homepage https://www.pianolessons-london.co.uk/ has been on the second page in Goggle results for the key phrase "piano lessons london" but disappeared today. Instead, another (more irrelevant) page from the website is coming up on the third page (https://pianolessons-london.co.uk/piano_lessons_london_faq/) Google colsole says that this URL is not indexed and it is therefore completely unclear why it is coming up in results instead.

Would anyone have any idea why this has happened? And how? I have spent an enormous amount of time with SEO efforts and now it's gone completely for no reason at all. I do not understand. 

Your advice would be greatly appreciated. 

Best, Natalia
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Well the first thing I notice is both pages respond with a 200 header and one has www, the other does not. Suggest 301 redirecting to the preferred version on all of your pages 
 
Second thing is a ton of content on the home page. All that text could be confusing matters and making it less relevant to the query you are targeting. 
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In response to OptimistPrime:

Thanks for your reply. I am not sure it has anything to do with what you have mentioned - the website has been online for 12 years and the main page has never been off the search results completely. There has always been a lot of relevant content on most of the pages and especially a lot of writing.  It's not a reason to stop listing a page after 12 years. 

All pages are registered with www. It's the same across the entire website. 

Can there be any other reasons?
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Changes in algorithm could be a factor as well. 
There have been several major updates recently. 
 
Note that I do see the home page indexed
 
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Natalia Loresch If you could share the screenshots of url inspection and live test the may help us in diagnosing the issue better.

Google tries to show most relevant page on SERP. There are hundreds of factors that google considers while showing a page for a search query.

From what you have explained it looks like initially google might have shown the homepage for the said query but later on it picked up the faq as more relevant page for that search query.

Your website has the query as exact match in the domain and it looks like you have added the the same variations in the h tags, content and meta data. Stuffing keywords everywhere may go against quality guidelines and may end end up your website out of the index. Consider writing the content naturally. Another point is the keywords meta tag of homepage has lot of keywords stuffed. TBH google doesn't considers this tag for ranking therefore you can consider removing it.

More importantly your homepage has very high loading time than the faq page. You can check your the metrics here PSI. This could also be a cause for showing a fast loading page than a slower one for better experience. 

Additionally I also feel there is too much content of homepage which may be  deviate page's topic from specific to more generic topic. You don't have to add "page/pages" in the anchor text, just make sure the anchor is relevant and describes what the destination page is about.

Recommendations-
  • If your page is targeting a certain intent then make sure the content describes it accordingly
  • As a best practice you should add a self referencing canonical tags on both the page
  • Improve page's loading performance
  • Remove keywords meta tag which is stuffed with lot of keywords
  • Consider improving E-A-T of your website
  • Use relevant anchor text that describes destination page's topic
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Relevant Answer
The home page has meta keywords with spam such as stuffing keywords
<meta name="keywords" content="Natalia Loresch, online piano lessons, piano lessons Marylebone, piano lessons south east London, piano lessons Steinway, piano lessons Music Studios, Piano lessons London, piano classes London, piano teacher London, piano tuition London, piano tutor London, piano for adults London, piano for children London, music theory London, aural London, music performance, ABRSM exams, piano technique, sight-reading, piano lessons in German London, piano lessons in Russian London, piano lessons in French LondonNatalia Loresch, online piano lessons, piano lessons Marylebone, piano lessons south east London, piano lessons Steinway, piano lessons Music Studios, Piano lessons London, piano classes London, piano teacher London, piano tuition London, piano tutor London, piano for adults London, piano for children London, music theory London, aural London, music performance, ABRSM exams, piano technique, sight-reading, piano lessons in German London, piano lessons in Russian London, piano lessons in French LondonNatalia Loresch, online piano lessons, piano lessons Marylebone, piano lessons south east London, piano lessons Steinway, piano lessons Music Studios, Piano lessons London, piano classes London, piano teacher London, piano tuition London, piano tutor London, piano for adults London, piano for children London, music theory London, aural London, music performance, ABRSM exams, piano technique, sight-reading, piano lessons in German London, piano lessons in Russian London, piano lessons in French LondonNatalia Loresch, online piano lessons, piano lessons Marylebone, piano lessons south east London, piano lessons Steinway, piano lessons Music Studios, Piano lessons London, piano classes London, piano teacher London, piano tuition London, piano tutor London, piano for adults London, piano for children London, music theory London, aural London, music performance, ABRSM exams, piano technique, sight-reading, piano lessons in German London, piano lessons in Russian London, piano lessons in French LondonNatalia Loresch, online piano lessons, piano lessons Marylebone, piano lessons south east London, piano lessons Steinway, piano lessons Music Studios, Piano lessons London, piano classes London, piano teacher London, piano tuition London, piano tutor London, piano for adults London, piano for children London, music theory London, aural London, music performance, ABRSM exams, piano technique, sight-reading, piano lessons in German London, piano lessons in Russian London, piano lessons in French LondonNatalia Loresch, online piano lessons, piano lessons Marylebone, piano lessons south east London, piano lessons Steinway, piano lessons Music Studios, Piano lessons London, piano classes London, piano teacher London, piano tuition London, piano tutor London, piano for adults London, piano for children London, music theory London, aural London, music performance, ABRSM exams, piano technique, sight-reading, piano lessons in German London, piano lessons in Russian London, piano lessons in French LondonNatalia Loresch, online piano lessons, piano lessons Marylebone, piano lessons south east London, piano lessons Steinway, piano lessons Music Studios, Piano lessons London, piano classes London, piano teacher London, piano tuition London, piano tutor London, piano for adults London, piano for children London, music theory London, aural London, music performance, ABRSM exams, piano technique, sight-reading, piano lessons in German London, piano lessons in Russian London, piano lessons in French LondonNatalia Loresch, online piano lessons, piano lessons Marylebone, piano lessons south east London, piano lessons Steinway, piano lessons Music Studios, Piano lessons London, piano classes London, piano teacher London, piano tuition London, piano tutor London, piano for adults London, piano for children London, music theory London, aural London, music performance, ABRSM exams, piano technique, sight-reading, piano lessons in German London, piano lessons in Russian London, piano lessons in French LondonNatalia Loresch, online piano lessons, piano lessons Marylebone, piano lessons south east London, piano lessons Steinway, piano lessons Music Studios, Piano lessons London, piano classes London, piano teacher London, piano tuition London, piano tutor London, piano for adults London, piano for children London, music theory London, aural London, music performance, ABRSM exams, piano technique, sight-reading, piano lessons in German London, piano lessons in Russian London, piano lessons in French LondonNatalia Loresch, online piano lessons, piano lessons Marylebone, piano lessons south east London, piano lessons Steinway, piano lessons Music Studios, Piano lessons London, piano classes London, piano teacher London, piano tuition London, piano tutor London, piano for adults London, piano for children London, music theory London, aural London, music performance, ABRSM exams, piano technique, sight-reading, piano lessons in German London, piano lessons in Russian London, piano lessons in French LondonNatalia Loresch, online piano lessons, piano lessons Marylebone, piano lessons south east London, piano lessons Steinway, piano lessons Music Studios, Piano lessons London, piano classes London, piano teacher London, piano tuition London, piano tutor London, piano for adults London, piano for children London, music theory London, aural London, music performance, ABRSM exams, piano technique, sight-reading, piano lessons in German London, piano lessons in Russian London, piano lessons in French London" />
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