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Is aria-label equivalent to alt text and slider performance help 0 Recommended Answers 3 Replies 0 Upvotes
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The homepage slider on GlassesUSA.com recently switched to background images. Therefore it is missing alt text. Also, it's in need of additional performance enhancements and it would be great to get recommendations.

  1. Do search engines treat aria-label the same as alt text?
  2. Should the slider be developed differently to improve performance? For example, load first image of the slider as background and lazyload the rest of the images with alt text?

Example:

aria-label="Here come the sunnies! Extra $10 off sunglasses."

Appears in this div:
<div role="img" aria-label="Here come the sunnies! Extra $10 off sunglasses." class="promotionItem__image___l5ssa" style="background-image: url(&quot;https://optimaxweb.glassesusa.com/image/upload/f_auto,q_auto/v1612351823/media/wysiwyg/hp21/springsale/sunglasses-spring-sale.png&quot;); background-position: center center;"></div>


Thanks
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There isn't strong evidence, but images in background doesn't have influence on SEO.
I think that in this case we can't connect label in slider with backgrounds
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Relevant Answer
Do search engines treat aria-label the same as alt text? 
Read more ARIA Labels and Relationships of Google.
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Relevant Answer
For optimization to images check the discussion CSS background image alt attribute of Stackoverflow.
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