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12/24/16
Original Poster
Digit_al

That site avoid outbound links: is it good for UX/SEO?

Hi all,

I wonder why a press article has no external links. That article talk about an Instagram profile, I'd like to find the profile but no links... There are only 3 internal links created for categories/tags pages. Do you think it's good for the site to avoid external links? 

We know that the user experience is important. My question is whether Google can detect the frustration of readers. Are there any Google rules for external links? For example, if an article does not make any external link, is it good for SEO?
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All Replies (16)
JohnMu
12/22/16
JohnMu
Hi Digit_al
This is really up to the site itself, some sites have had a lot of bad experiences with link spammers and are trying to avoid it like this. 

Cheers
John
12/22/16
Original Poster
Digit_al
Hi John,

I found 3 other articles in the same topic (from other news sites). Each of these sites makes an external link (to the tweet). I don't think it's harmful to link to a Twitter profile. Correct me if I'm wrong.

Is it bad for SEO if a site avoid external links even if these links are useful? No links = No Web. So I don't think it could be a good thing. Correct me if I'm wrong. :-)
JohnMu
12/22/16
JohnMu
It's really solely up to the site what they want to publish & how they want to link. If their site serves their audience well, that's fine. If you think you can run a site that serves the audience even better, then go for it & make that site yourself! 
12/23/16
Original Poster
Digit_al
I made a simple comparison of site news (organic) trafic. The one who avoid links is in orange color. Do you think their practices serve their audience well? :) I don't care if this site avoid links or not, I just want to know the position of Google if a site avoid useful links.

JohnMu
12/23/16
JohnMu
If a site doesn't want to link to anyone else, that's up to them. There's no penalty or demotion for doing that. 

To be blunt, to me it sounds like you just want a link from that site. If they don't want to link to your site, that's definitely their decision to make, just like you aren't forced to link to any other site either. Maybe it's not the best user experience, maybe the site is bad in many other ways too, but how they choose to link to other sites is really just their decision to make. Personally, I don't think such a behavior is always in the best interest of users, but I also don't like it when sites use Comic Sans, have clashing color schemes or forget to use the Oxford comma, but that's their decision to make too. 
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12/26/16
Original Poster
Digit_al
Great, then I suppose that you understand what means that and also is a little different about what you are asking

 "Are there any Google rules for external links? For example, if an article does not make any external link, is it good for SEO?"
 

It's because I don't separate UX from SEO. ;-) You create a site for your readers. You create content for your readers...
 
 
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