Keyword density1 Recommended Answer
Can someone please tell me what the optimum keyword density for a page should be? For the same search term, I've seen a competitor site rank page 1 with less than 2%, but also seen another site with 13% rank page 1. The 13% site looks spammy and has the given keyword repeated 100+ times on that page. In fact, could you also tell me what the optimum number of keywords should be, for that percentage density?
Try breaking the content up into more "manageable" chunks - remember that a huge solid lump of text is distracting, intimidating and hard to absorb!
So you can employ nice short and medium length paragraphs with clear gaps between them.
As/When required, insert a header (H2 etc.) to make it clear when there is a change of focus/topic or shift of view etc.
Include "lead-in" lines that permit the visitor a quick grasp of the topic/angle.
You should find that without any real effort, you start putting the right things in the right place.
As we are dealing with an on-line medium, I often advice clients to remember that people seem to have shorter memories/lack of focus - so you may want to break the rules for English every so often.
Rather than referring to somethign just once, then using it, they, them, he, she etc. there after, you may need to jog their memories a little every so often.
The simple rule is if it reads like you have injected sentences into your keywords - you have gone over the line :D
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