Many users prefer not to have adult content included in their search results (especially if kids use the same computer). Google's SafeSearch provides users the ability to change their browser settings to prevent adult content from appearing in their search results. Google uses automated methods to identify objectionable or explicit content, and constantly works to improve those methods based on user feedback. For explicit content, our algorithms may look at many factors, including keywords, links, and images. No algorithm is 100% accurate, and our algorithms may occasionally misclassify content.
If you've stumbled across Google search results containing explicit content, despite having SafeSearch filtering on, please use the Report offensive images option to report individual images, or visit our webpage removal request tool to tell us about the site(s) in question.
If you're a website owner and you think that your content is mistakenly being filtered by our algorithms, and you're sure you're not hosting adult content on your site, let us know!