About our stats and data

Search Console provides information and data about the sites you have added to your account. You can use this data to improve how search engines crawl and index your site's content.

If data is missing or appears out of date

When you add your site to Search Console, it will take some time before diagnostic and other data is available.

If after a week you are seeing no data for your new site www.example.com, it may be that you added your site as http://example.com. To Search Console, example.com and www.example.com are different properties. If you feel that you're missing some data, add both the www and the non-www version of your domain to your Search Console account. Take a look at the data for both sites.

Do a site: search for your domain without the www (e.g. [site:example.com]). This should return pages from your domain and any of your indexed subdomains (www.example.com, rollergirl.example.com, etc.). You should be able to tell from the results whether your site is mainly indexed with or without the www subdomain. The version that's indexed is likely to be the version that shows the most data in your Search Console account.

You can tell us whether you prefer for your site to be indexed with or without the www by setting your preferred domain. You can also let everyone else know which version you prefer by doing a site-wide 301 redirect. More information about specifying the canonical version of a page.

Why doesn't Search Console data match Google Analytics data?

The data displayed in Search Console may differ from the data displayed in other tools, such as Google Analytics. Possible reasons for this include:

  • We may not have crawled your site since the changes were last made.
  • Search Console does some additional data processing - for example, to eliminate duplicates and visits from robots - that may cause your stats to differ from stats listed in other sources.
  • Some tools, such as Google Analytics, track traffic only from users who have enabled JavaScript in their browser.
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