Performance report for Discover

The Performance report for Discover shows important metrics about how your site performs in Discover. This report will only be visible if your property has reached a minimum threshold of impressions in Discover.



Why can't I see the report?
The Performance report for Discover is visible only if your property reaches a threshold number of Discover impressions in the past 16 months. 

Configuring the report

The default view of the report shows the clicks, impressions, and average CTR (click-through rate) for your property.

  • Choose which metrics to see by selecting the desired metrics above the chart. Metrics are the numbers to show (clicks, impressions, CTR).
  • Choose which dimension to show by selecting a data grouping tab in the table. The dimension defines how data is grouped. Discover supports grouping only by page or country.
  • Optionally Filter your data by adding or changing filters.
  • Optionally Compare dimension groups: for example, you can compare results from Brazil and China.

All page metrics are assigned to the canonical URL, not the page where the user lands when they click a Discover result. This means that if you have a page with both AMP and desktop versions, all metrics will be credited to, and viewable in, the desktop property (which is usually the canonical property).

Reading the chart

Depending on which metrics you select, the chart shows total clicks, total impressions, and/or average CTR (click through rate) for your property. All data is aggregated by page. See details of these metric types and how they are calculated.

The totals for each metric are shown on the chart. The individual day totals might be less than the total shown in the chart because of anonymized data-points (described next).

Anonymized data-points
Very small data-points (a combination of a specific date and one or more dimensions) are omitted from the chart. However, these are counted in the totals shown.

Reading the table

The table shows data grouped by the selected dimension (page or country).


Choose which metrics to display by toggling the appropriate tab on the report. See details of these metric types and how they are calculated for Discover.

All data is aggregated at the page level. This means that if a single site provides multiple Discover results in a single user session, each result is credited to the page URL it points to (rather than to the property containing the page).

You can view metrics grouped by the following categories:

  • Page: The page that served as the source of the information shown to the user. This is the canonical page URL, not the page where the user lands when they click a Discover result.
  • Country: The country where the content was viewed or clicked.
  • Discover appearance: The type of page linked to by the result. One of the following values:
    • AMP article: An AMP page. Includes AMP story results.
    • AMP story: A subset of AMP articles that are optimized for visual content rather than textual content.

Filtering your data

You can filter data by date, page, country, or appearance type.

To add a filter:

  • Click the + NEW label next to the existing type and date filters on the page.

To remove a filter:

  • Click the X next to an existing filter. You cannot remove the date filter.

To modify a filter:

  • Click the filter and reset the values.

Comparing data

You can compare data between two values in any one grouping dimension, whether or not it is the currently selected grouping. For example, when grouped by Country you can compare clicks between this week and last week, or between clicks from USA and France. When comparing values for a single metric, the results table will display a Difference column to compare values in each row.

To compare data:

  1. Click to add a new filter or modify an existing filter.
  2. In the filter properties dialog box, choose Compare.
  3. Add the dimensions or times to compare, and click Apply.
You can compare data in only one dimension at a time (Date, Country, and so on). Adding a new comparison in another grouping dimension will remove the existing comparison. For example, if you are comparing clicks for this week versus last week (Date), then add a comparison between US and Japan (Country), the date range will reset to the default.

Data discrepancies

Search Console data can differ slightly from the data displayed in other tools. Possible reasons for this include the following:

  • There can be a lag between when the numbers are calculated and when they are visible to webmasters. Although data gets published in intervals, we continually collect it. Normally, however, collected data should be available in 2-3 days.
  • Time zones matter. The Performance report tracks daily data according to local time in California, where data for each day is labeled according to the local time in California. If your other systems use different time zones, your daily views may not match exactly. For example, Google Analytics shows time in the webmaster’s local time zone.
  • Downloaded data unavailable/not a number values. If you download the data in the report, any values shown as ~ or - (not available/not a number) on the report will be zeros in the downloaded data.
  • Daily totals might be less than chart totals. If your property has few impressions on a given day, that day will be shown as zero impressions on the chart. However, we will still count these impressions in the totals shown.
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