How Discover is different from Search
With Search, users enter a search term to find helpful information related to their query, but Discover takes a different approach. Instead of showing results in response to a query, Discover surfaces content primarily based on what Google's automated systems believe to be a good match with a user's interests. The content in Discover changes regularly based on newly published web content or evolving user interests.
Given the serendipitous nature of Discover, traffic from Discover is less predictable or dependable when compared to Search, and should be considered supplemental to your Search traffic. This means that you might create and optimize content to fulfill specific search needs for search engine traffic, but there is no way to create content that explicitly targets Discover's interest matching.
How content appears in Discover
Content is automatically eligible to appear in Discover if it is indexed by Google and meets Discover’s content policies. No special tags or structured data are required. Please note that being eligible to appear in Discover is not a guarantee of appearing.
To increase the likelihood of success, ensure that you are posting outstanding and engaging content that you think users would find interesting. Especially consider the following:
- Having page titles that capture the essence of the content, but in a non-clickbait fashion.
- Avoiding tactics to artificially inflate engagement by using misleading or exaggerated details in preview content (title, snippets, images) to increase appeal, or by withholding crucial information required to understand what the content is about.
- Avoiding tactics that manipulate appeal by catering to morbid curiosity, titillation, or outrage.
- Having content that’s timely for current interests, tells a story well, or provides unique insights.
- Providing clear dates, bylines, information about authors, the publication, the publisher, company or network behind it, and contact information to better build trust and transparency with visitors.
- Including compelling, high-quality images in your content, especially large images that are more likely to generate visits from Discover. Large images need to be at least 1200 px wide and enabled by the
max-image-preview:largesetting, or by using AMP. Avoid using a site logo as your image.
Our automated systems surface content in Discover from sites that have many individual pages that demonstrate expertise, authoritativeness and trustworthiness (E-A-T). Those looking to improve E-A-T can consider some of the same questions we encourage site owners to consider for Search. While Search and Discover are different, the overall principles for E-A-T as it applies to content within them are similar.
Monitor your performance on Discover
If you have content on Discover, you can monitor your performance using the Performance Report for Discover. This report shows impressions, clicks, and CTR for any of your content that has appeared in on Discover in the last 16 months, as long as your data reaches a minimum threshold of impressions.