Why is my page missing from Google Search?

Where did my page go? Where did my site go?

If your page or site doesn't seem to be in Google Search results, here's how to confirm and fix the most common problems.

Step 1. Verify that your page or site is missing

It sounds obvious, but first verify that your page or site is actually missing from Google's index. Many people assume that they are not on Google, when in fact their page simply appears very low in Search results.

Test if your page or site is in the Google index

  1. Did you recently create the page or request indexing? It can take time for Google to index your page; allow at least a week after submitting a sitemap or a submit to index request before assuming a problem. If your page or site change is recent, check back in a week to see if it is still missing.
  2. Turn off safe search, which might be filtering your results.
  3. Search Google for your site or page:
    • For a missing site: Do a site search with the syntax site:your_domain_name Example: site:example.com
    • For a missing page: Do an info search for your page URL in Google, without the http or https, or anything after the ? or # in the URL. Example: info:google.com/about
  4. If you see results, then the site or page is in the index:
    • For a site: It is possible that not every page on the site is indexed, but the site itself is in our index. Consider adding a sitemap to help Google discover all the pages in your site.
    • For a page: If a page is in the index, but not performing as well as you think it should, check our webmaster guidelines for tips on improving your search performance. If the page has suffered a recent ranking drop, you can try to troubleshoot that. If you have multiple versions of a page (for example a mobile and a desktop version, or two URLs that point to the same page), Google will consider one to be canonical and all others to be duplicates, and Search results will point only to the canonical page. Use the Index coverage report to look for excluded pages and try to find your URL.
  5. If you still can't find your site or page in Search results, keep reading.

Step 2 Fix the problem

There are many possible reasons that your page or site might be missing from Google; here are the most common reasons.

Keep in mind that Google can't guarantee that we will index every page on the web, but the following reasons cover the most common reasons why a page is omitted from Search results.

 

New or recently changed sites or pages

  • If your site or page is new, it might not be in our index because we haven't had a chance to crawl and index it yet. It takes some time from when you post a new page and we crawl it, and between when we crawl it and when we index it. The total time can be anywhere from a day or two to a few weeks, typically, depending on many factors.
  • If you recently restructured your site, or moved to a new domain or to https, pages that previously performed well may now rank poorly if mistakes were made when executing the move.

 

The page is blocked

You can check for blocked pages using the Index Coverage report. See if your missing page is listed as "excluded" in this report; if so, the report should show why it was excluded.

 

The page has content issues

 

Did you recently buy or inherit this site from someone else? It's possible that you got a site with existing manual actions filed against it.

 

The page has technical issues

Google might have problems crawling your site.

To fix:

  1. Open the page using the Fetch as Google tool. Fix any errors you find.
  2. Open the Index Coverage report. This report shows which URLs could or couldn't be crawled on your site, and why. Fix the relevant errors that you find.
  3. Test your fix with the Fetch as Google tool.
  4. Request a recrawl using the Fetch as Google tool.

Improve your site's crawlability

If Google doesn't seem to be finding all the pages on your site, take a look at the general webmaster guidelines.

 

Sometimes it just happens :(

The page was dropped or omitted from the index for totally innocuous reasons. (The web is immense, and Google doesn't get to every page, though we try to!)

To fix: 

  • For a single page, use the Fetch as Google tool to view your page, and then request that it be indexed.
  • For a site, submit a sitemap.
  • Still having problems? Visit the Webmaster Forum and explain your problem (please be sure to describe the issue completely, and include links to your site).
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