Find the URL of a page or image

This document covers how to find the correct URLs for HTML pages and images.  It also explains what to do when you discover multiple URLs pointing to the same content.

Find URLs for pages 

When requesting removal or demotion of a URL, it's important to enter the exact URL that's appearing in search results. Small variations in URLs—such as vs.—may not look significant, but these are actually two different URLs (and, on some servers, can point to different content). In order for Google to remove or demote the content you want, you must enter the exact URL that you found in our search results. Here are some tips for finding the right URL:

Avoid copying ellipses

If the green URL on the search results page contains ellipses ( ... ), this usually indicates that the URL shown has been shortened for display purposes.

Search result with the URL and title highlighted

Don't copy-and-paste the URL with the ellipses; instead, click the title of that search result (shown as 1 in the image above). When the page opens, copy the URL from your browser's address bar. Another method of getting the URL is to right-click the link on the search results, and copy the URL. When you paste it into the URL removal tool or sitelink demotion tool, you might see a very long URL that begins with, but don't worry: we'll be able to identify the correct URL.

Use capitalization as indicated in the URL

The URL removal tool and the sitelink demotion tool are case-sensitive. This means that entering will not remove or demote, and vice versa. Make sure that the URL you enter uses the same combination of uppercase and/or lowercase as the URL that appears in our search results. Again, opening the page and copying the URL from the address bar is the most reliable way to make sure you're getting the correct URL.

Find URLs for images

Here’s how to find the exact URL of an image:

  1. Click the image that you locate in the image search results.
  2. Right-click View original image or Full size, and copy the link address.
  3. Paste the URL into a file or document, so it’s available when you use the URL removal tool.

Submit multiple URLs if necessary

It's common, especially on forum- or thread-based websites, for the same content to appear on multiple URLs. For example:

Even if you successfully request removal or demotion of one URL, the content you're trying to remove may also appear in our search results under other URLs. If this is the case, you can simply submit additional removal requests—one for each URL that displays this content.

If one of your removal requests has been marked as 'Removed' but you still see that content in our search results, double-check whether the URL that's appearing in our search results is exactly the same as the one you submitted for removal (including capitalization). If not, you should request removal of the additional URL(s) that still appear in search results.

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