Google Search guidelines for AMP pages
Accelerated Mobile Pages (AMP) are web pages designed according to an open source specification. Validated AMP pages are cached in Google's AMP cache, which allows them to be served even more quickly.
The AMP format is supported by a wide variety of platforms, including Google Search. If a web page listed in Google's search results has a valid AMP version, Search may direct mobile users to the cached AMP.
All of our guidelines for making a site Google-friendly also apply to AMP. This document covers additional recommendations to help you and our users take advantage of AMP's benefits. Here's a summary:
Wondering how Google will find your AMP pages? Google will index AMP pages if other pages link to them or reference them.
If you have both AMP and non-AMP versions of your pages, include the following links:
On any non-AMP page, reference the AMP version of the page to let Google and other platforms know about it:
<link rel="amphtml" href="https://www.example.com/url/to/amp-version.html" />
On the AMP page, add the following text to reference its non-AMP canonical version:
<link rel="canonical" href="https://www.example.com/url/to/regular-html-version.html" />
For standalone AMP pages (those that don't have a non-AMP version) the AMP page should specify itself as the canonical version:
<link rel="canonical" href="https://www.example.com/url/to/amp-document.html" />
Standalone AMP pages will also be indexed if they can be found. Make sure that standalone AMP pages are linked to by other indexed pages or are listed in your sitemap.
This is a good time to check your site settings for international targeting and crawl rate. See Site Settings for details.
Make sure your AMP is valid so that your pages work as expected for users and can be included in AMP-related features. Pages with invalid AMP will not be eligible for some Search features.
Structured data markup allows Google to present your content more prominently in search results. For example, AMP articles that include the appropriate markup properties may be shown within a carousel (demo on mobile).
The Google Search Console provides an AMP status report, which shows a list of successfully indexed AMP pages on your site and any AMP-specific errors found.
For more help, reach out to our community in the Help Forum.