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Google Search guidelines for AMP pages

Get your AMP pages displayed properly in Google Search

Accelerated Mobile Pages (AMP) are web pages designed according to an open source specification. Validated AMP pages are cached in Google's AMP cache, which allows them to be served even more quickly.

The AMP format is supported by a wide variety of platforms, including Google Search. If a web page listed in Google's search results has a valid AMP version, Search may direct mobile users to the cached AMP.

All of our guidelines for making a site Google-friendly also apply to AMP. This document covers additional recommendations to help you take advantage of AMP's benefits on Google Search. Here's a summary:

  • Design: Create web pages according to the AMP specification.
  • Host: Host your AMP at a URL related to your main site.
  • Discovery: Make your AMP discoverable.
  • Validation: Test that your page is written in valid AMP HTML.
  • Structured data: Mark up your content with structured data.
  • Status: Monitor your AMP report on Search Console for errors.
  • Remove: If you want to remove your AMP page from Google Search results, or from the web, here's how.

Design

Your AMP should follow the AMP HTML specification. If you're just getting started, learn how to create your first AMP HTML page.

Host

You should host your AMP page at a URL that makes sense to the user. For instance, if your canonical page is example.com/giraffes, you should host the AMP somewhere like amp.example.com/giraffes or example.com/amp/giraffes, rather than at test.com/giraffes. This is because when users click a link to your AMP page from Google Search, the AMP URL is visible to the user in the browser (like any web page), and showing a URL that is completely unrelated to your main website can be confusing to users.

Discovery

Wondering how Google will find your AMP pages? Google will index AMP pages if other pages link to them or reference them.

If you have both AMP and non-AMP versions of your pages, include the following links:

  • On any non-AMP page, reference the AMP version of the page to let Google and other platforms know about it:

    <link rel="amphtml" href="https://www.example.com/url/to/amp-version.html" />

  • On the AMP page, add the following text to reference its non-AMP canonical version:

    <link rel="canonical" href="https://www.example.com/url/to/regular-html-version.html" />

For standalone AMP pages (those that don't have a non-AMP version) the AMP page should specify itself as the canonical version:

<link rel="canonical" href="https://www.example.com/url/to/amp-document.html" />

Standalone AMP pages will also be indexed if they can be found. Make sure that standalone AMP pages are linked to by other indexed pages or are listed in your sitemap.

This is a good time to check your site settings for international targeting and crawl rate. See Site Settings for details.

Validation

Make sure your AMP is valid so that your pages work as expected for users and can be included in AMP-related features. Pages with invalid AMP will not be eligible for some Search features.

Structured data

Structured data markup allows Google to present your content more prominently in search results. For example, AMP articles that include the appropriate markup properties may be shown within a carousel (demo on mobile).

Make sure to test your structured data and follow our structured data policies.

If your AMP page falls into any of the following categories, you can embed structured data into your AMP page to enable AMP-specific features in Google Search:

  • Articles: If your page is a general non-fiction or news story or a blog posting. Use object type Article, NewsArticle, BlogPosting, or LiveBlogPosting.
  • Recipes : If your AMP includes a recipe with ingredients.

Status

The Google Search Console provides an AMP status report, which shows a list of successfully indexed AMP pages on your site and any AMP-specific errors found.

Remove

If you want to remove your AMP page from Google Search results, or from the web, follow these instructions.

FAQs

Why aren’t my AMP-specific features appearing on tablet or desktop?

AMP-specific features on Google, such as the Top Stories carousel, are currently available only on mobile. Although AMP itself works on most device types, including desktop, there are currently no plans to expand AMP-specific features to non-mobile platforms.

Are AMP pages mobile-only?

No; AMP pages themselves can be viewed on any device type, so it’s best practice to build your AMP pages with responsive design.

How does AMP look on desktop?

AMP pages display equally well on both mobile and desktop screens. If AMP supports all the functionality that you need, you might consider creating your pages as standalone AMP pages to support both desktop and mobile visitors for the same page. However AMP on desktop will not get search-specific features in Google Search results.

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