Remove information from Google

“Get something off Google” means different things to different people. We’re going to explain how to request information removal, but please read the information below carefully.

Step 1: Understand the problem

You need to answer the following two basic questions before you can try to remove your information:

1.1 Do you want to remove something only from Google Search results, or from the entire web?

Remember that Google isn’t the web; it’s only a search engine for finding information on the web. Removing content from Google’s search results page is not the same thing as removing it from the web. Even if you remove information from Google Search results, you'll probably have to take further steps to remove it from the web.

1.2 Who controls the page that hosts the content?

Information in Google Search results is taken from a source: often, but not always, a web page. You need to know the source of that content, and who controls that resource, in order to block or remove it.

Here are examples of pages that you control:

Your Blogger pages
A website that you own (for example, Brandon owns www.brandonsbaseballcards.com)
A Wix or Wordpress site that you run
A Google My Business entry that you created for your company
Your own social media profile on Twitter or Facebook

Here are examples of pages that you probably don’t control:

A story about you on a newspaper website
An entry in someone else’s blog (even if it’s artwork or a picture that you made, you don’t control the page it lives in)
A Pinterest page that has pinned a photo that you took, or a photo of you
A Wikipedia article about you
Someone else's social media profile on Twitter or Facebook.

Step 2: Take action

You'll probably want to get your information off both Google Search Results and the web; you must handle these steps separately.

Protect or remove all variations of the URL for the content that you want to hide, because in many cases, different URLs can point to the same page, for example: example.com/puppies, example.com/PUPPIES, and example.com/petchooser?pet=puppies. Learn how to find the right URL to block.

Get information off Google Search results

The process for removing information from Google Search results depends on whether you have control of the page that hosts the information.

If you own the content but not the page where it lives, see I don't control the web page; for example, if someone copies material from your website to theirs without your permission.

I control the web page

If the content is on a website that you control, or is managed by an account that you control (for example, in your Blogger page), or you are the verified site owner in Google Search Console, here is how to remove your content from Google Search results.

If the source page no longer exists (or is inaccessible) on the web

If the page where the information came from is no longer on the web, or it is now protected by a login, file a URL removal request. (Requires you to be logged in with a Google account.)

First confirm that the page is truly gone before doing this! You can check by opening an incognito window in Chrome and trying to visit the page. If the page can't be reached, it is gone.

If the information still exists on the web

If the page where the information comes from is still accessible on the web, and doesn't require a login or have a noindex directive, follow these steps:

Temporarily hide information from Google Search by filing a URL removal request. This takes effect in about a day, but it is only temporary (after about 90 days it will reappear in search results). You must take the additional steps described next to remove it from Google Search results permanently. You must be a verified site owner of the page in Search Console to do this. We recommend removing the page from both search results and the cache in your request.
Permanently remove information from Google Search results. To permanently remove your page or file from Google Search:
- Block access to it, as described in Get information off the web.
  OR
- Add a noindex tag or header to your page. Important: When using this method, be sure that your page is not blocked by a robots.txt file.
  OR
- Remove an image from search results using robots.txt to block either the image or the page that hosts it. Again, this is to remove only an image; not the entire page, from search results. If you use robots.txt it is possible for the page, but not the image, to appear in search results. To block the hosting page from search results, you must use one of the other two techniques mentioned previously.
[Optional] Remove or limit access to your information. See Get information off the web. If you don’t do this, users with a link can still access your content. This also prevents your information from appearing in a search engine that might not respect robots.txt or noindex, or from being linked to by a website.

I don't control the web page

If you don’t control the web page hosting the content, here is how you can try to remove it from Google Search results:

If the content no longer exists on the source web page (to remove cached results)

If you have a Google account, and it seems that the content is no longer available, you can request that Google remove it from Google Search results, whether or not you control the page. Visit the Remove Outdated Content tool to remove the page.

If the content still exists on the source web page

If the information lives on a Google property such as YouTube or Blogger, see our removals troubleshooter.
If the information lives on a non-Google property, try to contact the page owner and ask them to remove the content. The linked resource provides some tips if the webmaster doesn't respond or cooperate. After the source content is removed, don't forget to remove the information from Google search results as described in The content no longer exists on the source web page

Please remember that Google doesn’t own the web; we just help you find stuff on it. If you don’t like something on a website that Google doesn’t own, we really can’t make the website owner remove it, we can only remove it from Google Search results (if appropriate). Sorry!

However, if you think there is a legal or Google Policy violation, see More Information below.

Get information off the web

Removing search results for a page that you control won’t prevent someone who has a link from sharing that link with others. People can have links to your unlisted page because they visited it earlier, or someone sent it to them, or because other pages link to it. Therefore, if you really want to hide or remove your information, you have to do more than just remove it from search results.

If you control the page

Password-protect your file or page.
Delete your file or page.
For Google properties:
- Google Shopping, Google+, and some other properties: You can opt out of search results for specific Google properties here.
- Business information: You can edit business information that you added in Google My Business.
- Other Google properties: To remove content from other Google properties, search the help documentation for your product to learn how to remove it.

If you don't control the page

Try to contact the page owner and ask them to remove the content. Then remove the information from Google search results as described in The content no longer exists on the source web page.
For pages hosted on Google properties (such as Google music, Google Ads, or YouTube, try this troubleshooter.
See More information for more options.

However, if you think there is a legal or Google Policy violation, see More Information below.

More information

I object to something that I’ve found on Google Search; can I have it taken down?

Remember that the Internet is a big place, and you might not like or agree with everything that you see. Google's goal is to identify what information from the web is relevant to users' queries, not to determine whether that material is in some sense wrongful.

However, if you think it really is a problem, here are some options:

Adult material: Report adult material to Google SafeSearch, which blocks some explicit material from Google search results.
Google policy violations: Review Google's removal policies that describe which types of material we remove from Google Search results.
Legal violations: Ask Google to evaluate a removal request under applicable law.
Copyright violations: if you have found content violating your copyright, you can submit a DMCA takedown request.

How do I remove or update information from the Knowledge Graph in search results?

You can use the feedback link underneath the answer in Google Search results to tell us if we’ve gotten something wrong. You can also use structured data to provide an updated logo, contact information, and social profiles for information that you provide. Keep in mind that information in the Knowledge Graph may come from multiple sources. For legal requests, see here.

How do I get a video or post off YouTube, Google+, Blogger, or other Google properties?

See Get information off the web.

Why can't I use robots.txt to block my file?

If you use robots.txt, Google will not crawl a page; however, if it finds a link to your page on another site, with descriptive text, it might generate a search result from that. If you have included a “noindex” tag on the page, Google won’t see it, because Google must crawl (fetch) the page in order to see that tag, but Google won’t fetch your page if there’s a robots.txt file blocking it! Therefore, you should let Google crawl the page and see the “noindex” tag or header. It sounds counterintuitive, but you need to let Google try to fetch the page and fail (because of password protection) or see the “noindex” tag to ensure it’s omitted from search results.

This does not apply to images; for images, robots.txt is the correct way to block images from search results.