Google Search returns the most relevant and useful sites in response to a user query. For that reason, the results we show to a user in Ireland can vary from the results returned to a user in France.
If your site has a generic top-level domain, such as .com or .org, and targets users in a particular geographic location, you can provide us with information to help us determine how your site appears in our search results. This improves Google Search results for geographic queries, and it won't impact your appearance in search results unless a user limits the scope of the search to a certain country. See a full list of domains Google treats as generic.
If your site has a country-coded top-level domain (such as .ie) it is already associated with a geographic region (in this example, Ireland). In this case, you won't be able to specify a geographic location.
Set a country target:
- From the International Targeting section, choose the Country tab.
- Check the Geographic target checkbox and choose your country target.
If you want to ensure that your site is not associated with any country or region, select Unlisted in the drop-down list.
If no information is entered in Webmaster Tools, we'll rely largely on the site's country domain (such as .ca, .de). If you use an international domain (.com, .org, .eu), we'll rely on several signals, including IP address, location information on the page, links to the page, and any relevant information from Google My Business. If you change hosting provider for a country domain, there should be no impact. If you change the hosting provider of an international domain to a provider in another country, we recommend using Webmaster Tools to tell us which country your site should be associated with.
This setting is only for geographic data. If you're targeting users in different locations—for example, if you have a site in French that you want users in France, Canada, and Mali to read—don't use this tool to set France as a geographic target. A good example of where it would be useful is for a restaurant website: if the restaurant is in Canada, it's probably not of interest to folks in France. But if your content is in French and is of interest to people in multiple countries/regions, it's probably better not to restrict it.