International targeting

Target your search results to a specific country

Google Search returns the most relevant and useful sites for a user. Because of this, search results can differ between a user in Ireland and a user in France.

If your site has a generic top-level domain, such as .com or .org, you can help us determine which countries are most important to you. If your site has a country-coded top-level domain (such as .ie or .fr) it is already associated with a geographic region (in this example, Ireland or France). If you use a country-coded domain, you won't be able to specify a geographic location. You can specify a target country in the International Targeting report.


Open the International Targeting Report

Set a country target

  1. On the International Targeting report, click the Country tab.
  2. Check the Geographic target checkbox and choose your country target. If you want to ensure that your site is not associated with any country or region, select Unlisted in the drop-down list.

This setting is only for geographic data. If you're targeting users in different locations—for example, if you have a site in French that you want users in France, Canada, and Mali to read—don't use this tool to set France as a geographic target. A good example of where it would be useful is for a restaurant website: if the restaurant is in Canada, it's probably not of interest to folks in France. But if your content is in French and is of interest to people in multiple countries/regions, it's probably better not to restrict it.

How do we determine location without Search Console?

If no information is entered in Search Console, Google relies largely on the site's country domain (such as .ca, .de). If you use an international domain (.com, .org, .eu), we'll rely on several signals, including IP address, location information on the page, links to the page, and any relevant information from Google My Business. If you change hosting provider for a country domain, there should be no impact. If you change the hosting provider of an international domain to a provider in another country, we recommend using Search Console to tell us which country your site should be associated with.

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