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2.1 Learn how Google Search works
Once you’ve made your site, you’ll want your potential visitors to find it in search results. If you’re wondering how your site shows up in Google Search, it’s important to understand how Google crawls pages on the internet, stores them in our index, and serves them as search results using a variety of algorithms and ranking factors.
You can learn more on our interactive How Search Works site and in the video below with Matt Cutts, the head of Google’s webspam team.