Links to Your Site

See who links to your site, and how

To find a sampling of links to any site, you can perform a Google search using the link: operator. For instance, [link:www.google.com] will list a selection of the web pages that have links pointing to the Google home page. Note there can be no space between the "link:" and the web page URL.

If you’re not seeing expected link data for a site, it may be that your site is indexed under a different host name. For example, if you're looking for links to http://www.example.com, make sure that you’ve added http://example.com to your account, and then check the data for that site. (Google recommends setting a preferred domain.)

If you use Google Analytics to track site data, you can link your site to an Analytics profile created using the same Google Account. When you link your site to an Analytics profile, you'll be able to quickly access the Referring Sites report directly from Webmaster Tools.

 

 

See a much larger sampling of links to a verified site:

  1. On the Webmaster Tools Home page, click the site you want.
  2. On the left-hand menu, click Search Traffic, and then click Links to Your Site.

The Links to Your Site page lists links that Googlebot discovered during its crawling and indexing process, as well as the most common links sources and the pages on your site with the most links. In addition you can also see the most common anchor text found by Google. Click each list item to see more detailed information. If users reach a page on your site as a result of clicking a link with a redirect, that intermediate link will also be listed.

Not all links to your site may be listed. This is normal. In addition, Google has recently made improvements to how we gather and display link data (for example, link counts now include links redirected using 301 or 302 redirects). As a result, you may see a change in the number of links displayed for your site. Possible reasons include:

  • The data displays content that Googlebot discovered and crawled during its crawling process. If a page on your site is blocked with robots.txt, links to that page won’t be listed here. A total count of these pages is available in the Crawl section of Webmaster Tools on the "Blocked URLs (robots.txt) tab."

  • If Google finds a broken or invalid link to your site, that link won’t be listed here. We recommend that you regularly review the Crawl Errors page to check for 404 errors Googlebot may have encountered while crawling your site.

  • Google does some processing of data. For example, we may:
    • Strip out certain parameters such as sessionID.
    • Add the default protocol if no protocol is specified:
      www.example.com/xyz.html
      is treated the same as
      http://example.com/xyz.html
    • Add a trailing slash where appropriate:
      http://www.google.com/webmasters/tools
      is treated the same as
      http://www.google.com/webmasters/tools/

    As a result, links may be consolidated, and the number of links displayed may be reduced.


  • Your site may be indexed under a different host name. For example, if you’re not seeing expected link data for http://www.example.com, make sure that you’ve added http://example.com to your account, and then check the data for that site. (Google recommends setting a preferred domain.)