Links to Your Site

New Search Console has an upgraded experience for this report. Try out the Links report in the new Search Console.

To see a sampling of links to your Search Console site, open the Links to Your Site Report:

Open Links to Your Site

The Links to Your Site report lists links that Googlebot discovered during its crawling and indexing process, as well as the most common links sources and the pages on your site with the most links. In addition you can also see the most common anchor text found by Google. Click each list item to see more detailed information. If users reach a page on your site as a result of clicking a link with a redirect, that intermediate link will also be listed.

Not all links to your site may be listed. This is normal. In addition, Google has recently made improvements to how we gather and display link data (for example, link counts now include links redirected using 301 or 302 redirects). As a result, you may see a change in the number of links displayed for your site. Possible reasons include:

  • The data displays content that Googlebot discovered and crawled during its crawling process. If a page on your site is blocked with robots.txt, links to that page won’t be listed here. A total count of these pages is available in the Crawl section of Search Console on the "Blocked URLs (robots.txt) tab."
  • If Google finds a broken or invalid link to your site, that link won’t be listed here. We recommend that you regularly review the Crawl Errors page to check for 404 errors Googlebot may have encountered while crawling your site.
  • Google does some processing of data. For example, we may:
    • Strip out certain parameters such as sessionID.
    • Add the default protocol if no protocol is specified:
      is treated the same as
    • Add a trailing slash where appropriate: is treated the same as
    As a result, links may be consolidated, and the number of links displayed may be reduced.
  • Your site may be indexed under a different host name. For example, if you’re not seeing expected link data for, make sure that you’ve added to your account, and then check the data for that site. (Google recommends setting a preferred domain.)
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