Thin content with little or no added value

Matt Cutts explains the "Thin Content with little or no added value" manual action.

If you see this message on the Manual Actions page, it means that Google has detected low-quality pages or shallow pages (such as thin affiliate pages, cookie-cutter sites, doorway pages, automatically generated content, or copied content) on your site. These techniques don’t provide users with substantially unique or valuable content, and are in violation of our Webmaster Guidelines.

As a result, Google has applied a manual spam action to the affected portions of your site. Actions that affect your whole site are listed under Site-wide matches. Actions that affect only part of your site and/or some incoming links to your site are listed under Partial matches.

Recommended action

First, review the following sections of our Webmaster Guidelines:

Next, follow the steps below to identify and correct the violation(s) on your site:

  1. Check for content on your site that duplicates content found elsewhere.
  2. Check for thin content pages with affiliate links on your site.
  3. Check for doorway pages or auto-generated content on your site.
  4. If your site contains any of these types of content, think about whether your site provides significant added value for your users. This article about building high-quality sites can offer you more guidance.
    Tip: Consider asking friends or family — real people not affiliated with your site — to use or critique your site to get ideas for improving it.
  5. Improve your website so that it provides significant value for your users.

Once you’re sure your site is no longer in violation of our guidelines, request reconsideration of your site. After you’ve submitted a reconsideration request, be patient and watch for a message in your Webmaster Tools account — we’ll let you know when we’ve reviewed your site. If we determine your site is no longer in violation of our guidelines, we’ll revoke the manual action.