Search Quality User report

You can use the Search Quality User report to report pages that you think are spammy in nature, whether they involve spammy content, engage in spammy behavior, appear deceptive or low quality, or contain paid links.

Open the report

The page displays spammy content

The page has irrelevant or useless content that aims to exploit search engine algorithms to appear as a relevant result.


Scraped content The page displays scraped and assembled content from external sources without adding substantial value.
Scaled content abuse The page is an example of scaled content abuse, which is the practice of creating large amounts of unoriginal content that provides little to no value to users.

Keyword stuffing

The page is filled with an unnatural amount of keywords or numbers and looks unnatural and hard to read.

Thin affiliate pages

The page aggregates product descriptions and links for affiliate commissions without adding substantial value.

Hacked pages

The content or source code of the page has been altered without the site owner's permission by a third party with malicious intent.

User-generated spam

The page displays an excessive amount of spam created by external users. For example, in comments, posts, or user accounts.

The page engages in a spammy behavior

A page that engages in abusive behavior to manipulate search engines' ranking.



Cloaking and sneaky redirects

The page presents different content to Googlebot and humans with abusive intent, sometimes with malicious redirects.

Hidden text and links

The page contains hidden text or links with the intent of manipulating search engines.

Doorway pages

Multiple similar pages that end up taking the user to essentially the same destination.

Expired domain abuse An expired domain name was purchased and repurposed primarily to manipulate search rankings by hosting content that provides little to no value to users.
Site reputation abuse Third-party pages are published with little or no first-party oversight or involvement, where the purpose is to manipulate search rankings by taking advantage of the first-party site's ranking signals.

The page is deceptive

A page that doesn't deliver promised online or real-life services with the intent to mislead or defraud the user.



Scam and fraud

The page or site impersonates another site, or falsely claims to provide some service, putting users at risk.

Misleading functionality

The page deceptively doesn't deliver online content or services that it claims to provide.

The page is low quality

A poorly written or designed page that's often created in bulk to attract clicks from users rather than to genuinely inform or entertain.

The page contains inorganic links

A page that contains or receives unnatural, artificial, deceptive, or manipulative inbound or outbound links. Learn more about link spam.


Any other search abuse or exploitative SEO strategy not mentioned above.

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