You've gotten a milestone email from Search Console Insights to celebrate reaching a milestone number of visitors. Congratulations! Let's talk a little bit about why we send this email, and how you can use it to improve your site content and traffic.
Why do we send this email?
We know that creating and maintaining a successful website takes effort and long term dedication. It is a journey, and as such, it is important to sometimes pause for a moment to take a look at what you have achieved and be inspired.
Is this experience related to ranking?
No. The email is to let you know that more people are seeing your site and celebrate your increased visibility.
How do we determine which milestone you see for your site?
We analyze your site's data as far back as early 2019, depending on when your property was verified in Search Console. We then identify the most relevant milestone for your site based on the amount of clicks it gets from Google Search.
Tips to improve your site content
We know that success doesn't happen overnight and requires long-term dedication. Read the tips below to learn how to guide your efforts in expressing yourself while also growing your readership and reaching more relevant audiences.
Create great content and improve your existing content
Create something that people will find engaging, whether it is an interesting blog post, a helpful guide, a thought provoking article or a fun and exciting interactive questionnaire. Think about what you can share that is not already out there, how you can innovate by bringing a unique perspective and if there is something you feel particularly passionate about. Consider addressing a highly specific need, question or topic, as it can help increase the chances to innovate over what already exists on the web and as a result reach more relevant readers.
Find out what people are searching for
Search queries can be a good source of inspiration for what to write about and how to enrich your content. Queries can help you understand which questions and information needs readers have. For instance, you can see your site's top and trending queries in Search Console Insights and create more content around that. If you want, you can also use Google Trends to explore many more topics and queries that can be relevant for your site. You can learn more about Google Trends by taking this self-paced course.
Try searching on Google for a query or a topic you'd like to create content about to identify opportunities for innovation by reading through the top results and finding what is missing and what could be improved. You can also look at the "people also asked" and "searches related to" sections to get more ideas for what people are looking for in the context of your query or topic of choice.
Help people discover your content
In addition to creating great content, you should also help relevant audiences discover your content by putting it out there in front of them - this holds true in particular for new or smaller sites. For instance, you can share links to your site's best content on social media networks and groups, on relevant website articles, and in forums. Focus on high quality relevant content and on places where you think your audiences can be found.
Internal links are another way you can help support more meaningful journeys for users within your site that will help them discover relevant content. For instance, you can also link from your most popular pieces of content to other good pieces of content in your site or to a newly created and relevant piece of content to increase the amount of exposure it gets.
Make your content more modern looking and visually appealing
To cover the basics, make sure your content loads fast, the design looks modern and inviting, and that the text can be read on mobile devices. To create a delightful experience, you can try to further improve your site's design and template, make your content more visual, such as by using engaging large high quality images and videos, and make sure it shines also on mobile devices.
