Expandable ads

About expandable ads

Image of a collapsed banner ad across the top of a web page   Imaged of an ad expanded over top part of page content

An expanding creative is an ad with two sizes, an initial size blue letter a and a larger size blue letter b.

The smaller size fits within a standard banner ad space, while the larger size appears to expand outside the initial ad boundaries. The ad can expand automatically or when a user clicks or rolls over it. A close button on the expanded ad will collapse the ad to its original size.

Google Web Designer uses separate pages for each size of the ad.

Building Expanding Creatives

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