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Create a custom template

This feature is unavailable for video ads and image ads.

You can save as a template any HTML5 ad or HTML file that you create in Google Web Designer. This helps save you time when you're planning to build multiple ads with the same starting elements.

To create a template:

  1. Open the document you want to use as a template.
  2. Select File > Save as template...
  3. Name the template (required).
  4. Optionally, select keywords that represent the ad types and features. These can be used to filter your templates later. Google Web Designer automatically selects some keywords that apply to your ad.
  5. Click Save.

Your custom template files are saved in the location specified in your preferences.

You must explicitly save files as templates using the above method in order to use them as custom templates. Normal document files won't function as templates, even if they're saved in the custom template folder.

To use a custom template:

Find the template listed under the My Templates tab when you create a new file from a template.


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