Using templates

Create a new ad from a template

The easiest way to create an ad is to use a template. Templates are pre-made ads in popular sizes, using generally popular styles and features. By replacing the images and other assets, you can quickly create a useful, working ad.

To create an ad from a template:

  1. Select New from template... from the File menu. This opens the Template Gallery.
  2. Select Display or Video, depending on the type of ad you want to create.
  3. Optionally, sort and filter the available templates. You can also collapse and expand the section for each format.
  4. Click Select for the layout you want to use.
  5. Optionally, you can preview the template to help you decide if you want to use it. At the bottom of the left-hand panel, select a size and browser, then click Preview. You can also preview a smaller version of a video template by hovering your cursor over the its thumbnail in the gallery.
  6. To create a new ad using the selected template, fill out the fields in the left-hand panel: 
    1. Size - If multiple sizes are available, select the size you want.
    2. Name - Name your new file.
    3. Location - Optionally, change the location where the file will be saved. You can either enter the path to the location, or click the folder icon to navigate to the location you want to use.
  7. If the template is available in Easy mode, select the mode you want to use for your new document:
    • Easy mode - A simplified interface lets you customize text, assets, and colors in the layout. Learn more.
    • Standard mode - A new document opens with the layout you selected. You can add and replace assets in your newly created document.
  8. Click Create.

Sort templates

You can sort templates in a different order so that the ones you're most interested in display first.

To sort templates:

  1. While viewing templates, click the Sort By dropdown.
  2. Select a sorting option:
    • Most used
    • Recently used
    • Recently added

Filter templates

Filters narrow down your template options so that you just see templates with the characteristics you want.

To filter templates:

You can browse available filters in the Filter panel on the left side of the Template Gallery.

Expand a filter type to see the available filters, then check the boxes for the filters you would like to apply. If you select more than one filter, only templates that match all of the checked filters will display. For some combinations of filters, there may be no matching templates.

If you already know the filter you want, you can search for it by entering the filter name in the Filter field (e.g., type expandable if you want to view templates for expandable ads).

Any filters currently in effect are displayed as chips next to the "Sort By" dropdown.

Remove filters

To remove a filter, click the x by the filter name or uncheck it in the list of all filters.

Filter types


  • Platforms - Specify the ad platform, such as Google Ads or AdMob.
  • Ad Types - Choose among standard ad formats.
  • Devices - Select your target devices, such as desktop or mobile.
  • Features - Display only templates that incorporate a particular feature.
  • Components - Find templates containing a specific component.
  • Industries - View ad templates that were designed for specific business types.
  • Dimensions - Look for specific sizes, or select "Responsive" for a template that adjusts automatically to different ad slot sizes.
  • Dynamic Vertical - Choose a data schema for dynamic ad templates.


  • Dimensions - Look for specific sizes, or select "Multi-size" for a template that can be published in more than one size.
  • Durations - Find video ad templates that play for a specific amount of time.

Preview a template

For a clearer idea of how a template will look in its finished state, you can preview it in your browser.

To preview a template:

  1. Open the Template Gallery by selecting New from template... from the File menu, or Use template from the start page after launching Google Web Designer.
  2. Click Select for the ad layout you want to preview.
  3. Fields appear in the left-hand panel:
    1. Size - If multiple sizes are available, select the size you want.
    2. Browser - Choose the browser where you want the preview to appear.
  4. Click Preview.

Add and replace assets in a template

If the template you want to use is available in Easy mode, you can switch in your own assets using a streamlined interface.

Ad templates have placeholder assets and descriptive IDs for each element. To create an ad from a template in Standard mode, you can just replace each generic placeholder asset with an appropriate one for your ad. Ads created from templates are completely modifiable; you can add or delete assets, components, and events as you wish in order to create a more customized ad.

The "Swap Image" function lets you replace an image with either an image in the Library or an image that you upload. This is especially helpful when you're replacing stock images from a template.

To replace an image in a template:

  1. Right-click the image you want to replace.
  2. Select Swap image... from the pop-up menu.
  3. In the dialog, either select an image from the Library or click the add button to select an image from your computer.
  4. Click OK.

To replace a video in a template:

  1. Select the video clip that you want to replace.
  2. In the Properties panel, click the browse button  in the Source field.
  3. Select a different video from the Library, or click Browse... to select a video file from your computer.

To change text in a template:

  1. Select the text container element. You can easily select an element in the Outliner even when it's behind or inside another element.
  2. Select the Text tool from the toolbar on the left.
  3. Click inside the text container element. The element is outlined in blue and a blinking cursor indicates where you can start editing the text.

Was this helpful?

How can we improve it?
Clear search
Close search
Google apps
Main menu
Search Help Center