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Using templates

Create a new ad from a template

The easiest way to create an ad is to use a template. Templates are pre-made ads in popular sizes, using generally popular styles and features. By replacing the images and other assets, you can quickly create a useful, working ad.

To create an ad from a template:

  1. Select New from template from the File menu. This opens the Template Gallery.
  2. Optionally, sort and filter the available templates.
  3. Select the ad format you want to use. A list of available layouts will display.
  4. Optionally, to see how a particular layout looks, you can preview it.
  5. Click Use Layout for the layout you want.
  6. If there are multiple size options, select the size you want.
  7. Name your new file (required).
  8. Optionally, change the location where the file will be saved. You can either enter the path to the location, or click the folder icon  to navigate to the location you want to use.
  9. Click Create.
  10. Add and replace assets in your newly created document.

Sort templates

You can sort templates in a different order so that the ones you're most interested in display first.

To sort templates:

  1. While viewing templates, click the Sort By dropdown.
  2. Select a sorting option:
    • Most used
    • Recently used
    • Recently added

Filter templates

Filters narrow down your template options so that you just see templates with the characteristics you want.

To filter templates:

  • You can browse available filters by clicking the magnifying glass . Expand a filter type to see the available filters, then check the boxes for the filters you would like to apply. If you select more than one filter, only templates that match all of the checked filters will display. For some combinations of filters, there may be no matching templates.

  • If you already know the filter you want, you can search for it by entering the filter name in the Filter field (e.g., type expandable if you want to view templates for expandable ads).

Any filters currently in effect are displayed next to the "Sort By" dropdown.

Remove filters

To remove a filter, click the x by the filter name or uncheck it in the list of all filters.

Filter types

  • Ad Types - Choose among standard ad formats as well as IAB (Interactive Advertising Bureau) Rising Star formats.
  • Devices - Select your target devices, such as desktop or mobile.
  • Platforms - Specify the ad platform, such as AdWords or DoubleClick.
  • Features - Display only templates that incorporate a particular feature.
  • Verticals - View ad templates that were designed for specific business types.
  • Dimensions - Look for specific sizes.

Preview a template

To get a clearer idea of how a template will look in its finished state, you can preview it in your browser.

Previews of dynamic templates from the Template Gallery don't include sample feed data, so they may appear as mostly blank ads.

To preview a template:

  1. Select New from template from the File menu. This opens the Template Gallery.
  2. Select the ad format you want to preview. A list of available layouts will display.
  3. Click Preview for the layout you want to preview.
  4. If there are multiple size options, select the size you want.
  5. Select the browser you want to use for the preview.
  6. Click Preview.

Add and replace assets in a template

Ad templates have placeholder assets and descriptive IDs for each element. To create an ad from a template, you can just replace each generic placeholder asset with an appropriate one for your ad. Ads created from templates are completely modifiable; you can add or delete assets, components, and events as you wish in order to create a more customized ad.

The "Swap Image" function lets you replace an image with either an image in the Library or an image that you upload. This is especially helpful when you're replacing stock images from a template.

To replace an image in an ad created from a template:

  1. Right-click the image you want to replace.
  2. Select Swap image... from the pop-up menu.
  3. In the dialog, either select an image from the Library or click the add button  to select an image from your computer.
  4. Click OK.
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