Publish your work

When you're finished working on your project, you should publish it to create the final set of files. You can then use these files on your ad platform for trafficking, or host the files on a server if your project is an HTML page.
Before you publish an ad, you can verify in the Summary section of the publish dialog that your ad passes all validation checks.

To publish your document:

Click the down arrow on the Publish button at the top of the window to select a destination for the published files.

Locally

When you publish locally, Google Web Designer generates the published files on your computer so you can transfer them wherever you need.

Publish dialog settings

  • Name: Specify the name for the .zip file or folder for the document and supporting files. By default Google Web Designer uses the same name you specified for the HTML file when you created the file.

  • Location: Choose the location where you want to save the .zip file or folder. You can enter the path to the location, or click the folder  icon to browse your file system.

  • Size: For Google AdMob responsive layouts, you need to publish the ad separately for each size you want to use. Select the ad size from the size dropdown.

  • Select or deselect the following publishing options. Some options may be unavailable for your document type:

    • Flatten Files - Places all files into a single folder. (Selected automatically for ads.)
    • Create Zip - Compresses all files into a single .zip file.
    • Inline local files - Places the JavaScript and CSS within the HTML file, rather than in external files. (Selected automatically for AMPHTML ads.)
    • Minify - Compresses the source code for a smaller file size.
    • Polite Loading - Delays the loading of assets until the hosting page finishes its initial load. (Unavailable for AMPHTML ads.)
    • Add Border - Adds a one-pixel border, using the color you specify. (Unavailable for AMPHTML ads.)
  • CSS Prefix: Select which CSS prefixes you want to include in the file. By default, all are selected to provide the widest range of browser compatibility.

Once the settings are complete, click Publish.

After publishing, you can share the resulting .zip file or folder, or upload it to an ad platform such as Google Ads or to a web host.

Google Drive

When you publish to Google Drive, Google Web Designer uploads the published files to your Google Drive storage, where you can easily share them.

Not signed in?

If you haven't signed in to your Google Account from Google Web Designer, a login page will open in your browser. Sign in with your Google Drive account credentials.

You'll be asked to allow Google Web Designer to integrate with other Google products. Click Allow to continue.

Publish dialog settings

  • Name: Specify the name for the .zip file or folder for the document and supporting files. By default Google Web Designer uses the same name you specified for the HTML file when you created the file.

  • Location: Choose the location where you want to save the file. Either enter the path to the location where you want to save the file, or click the folder icon to navigate to an appropriate location.

  • Size: For AdMob responsive layouts, you need to publish the ad separately for each size you want to use. Select the ad size from the size dropdown.

  • Select or deselect publishing options. Some options may be unavailable for your document type.

    • Inline local files - Places the JavaScript and CSS within the HTML file, rather than in external files. (Selected automatically for AMPHTML ads.)
    • Minify - Compresses the source code for a smaller file size.
    • Polite Loading - Delays the loading of assets until the hosting page finishes its initial load. (Unavailable for AMPHTML ads.)
    • Add Border - Adds a one-pixel border, using the color you specify. (Unavailable for AMPHTML ads.)
  • CSS Prefix: Select which CSS prefixes you want to include in the file. By default, all are selected to provide the widest range of browser compatibility.

Once the settings are complete, click Publish.

After publishing, you can share the resulting .zip file or folder, or upload it to an ad platform such as Google Ads or to a web host.

Studio
This feature is unavailable for AMPHTML ads.

Requirements

Not signed in?

If you haven't signed in to your Google Account from Google Web Designer, a login page will open in your browser. Sign in with your Studio account credentials.

You'll be asked to allow Google Web Designer to integrate with other Google products, including Studio. Click Allow to continue.

Publish dialog settings

  • Account: Enter the name of the Studio account.

  • Advertiser: Enter the name of the advertiser. You can choose an existing advertiser, or you can create a new one.

  • Campaign: Enter the campaign name for the ad that you're uploading. You can choose an existing campaign, or if you enter a new name you can create a new one.

  • Creative: Enter the creative name.

  • Size: For responsive layouts only, you need to publish the ad separately for each size you want to use in Studio. Select the ad size from the size dropdown. (If you want to publish the ad only once, you can publish your ad locally, then upload the generated .zip file through the Studio interface.)

  • Select or deselect publishing options:

    • Inline local files - Places the JavaScript and CSS within the HTML file, rather than in external files.
    • Polite Loading - Delays the loading of assets until the hosting page finishes its initial load.
    • Add Border - Adds a one-pixel border, using the color you specify.
  • CSS Prefix: Select which CSS prefixes you want to include in the file. By default, all are selected to provide the widest range of browser compatibility.

Once the settings are complete, click Publish.

Associated creatives

Publishing a document to Studio creates an association which allows Google Web Designer to remember your settings and reuse them whenever you publish to Studio. Once the association is in place (indicated by a lock icon in the Publish button menu), publishing to Studio saves a new draft of the same creative.

To remove the association:

  1. Click the down arrow on the Publish button at the top of the window.
  2. In the pop-up menu, click the lock icon next to Studio, then confirm that you want to remove the association.

The next time you publish to Studio, you can publish the document as a new creative.

Display & Video 360
This feature is unavailable for AMPHTML ads.

Publish to Display & Video 360

If you have a Display & Video 360 account and the ad environment is set to Display & Video 360, Google Web Designer lets you publish your creative directly to Display & Video 360. Your creative is saved as a draft, and won't be trafficked until you explicitly publish it from your Display & Video 360 account.

If your document is a dynamic ad using the Brand Awareness schema, you have the option of saving your document as a custom format in the Format Gallery of your Display & Video 360 account.

Not signed in?

If you haven't signed in to your Google Account from Google Web Designer, a login page will open in your browser. Sign in with your Display & Video 360 account credentials.

You'll be asked to allow Google Web Designer to integrate with other Google products, including Display & Video 360. Click Allow to continue.

Publish dialog settings

  • Publish as: For dynamic ads only, select Draft creative or Custom format.

    Publishing as a custom format

    This feature is currently in beta. Contact your Google Marketing Platform Support representative for more information.

  • Partner: Enter the name of the Display & Video 360 partner. If you only have "Read & Write," "Creative," or "Creative admin" access to a single partner, that partner is automatically selected.
  • Advertiser: Enter the name of the advertiser.
  • Creative: Enter the creative name or format name.
  • Select or deselect publishing options:
    • Inline local files - Places the JavaScript and CSS within the HTML file, rather than in external files.
    • Polite Loading - Delays the loading of assets until the hosting page finishes its initial load.
    • Add Border - Adds a one-pixel border, using the color you specify.
  • CSS Prefix: Select which CSS prefixes you want to include in the file. By default, all are selected to provide the widest range of browser compatibility.

Once the settings are complete, click Publish.

Associated creatives

Publishing a document to Display & Video 360 creates an association which allows Google Web Designer to remember your settings and reuse them whenever you publish to Display & Video 360. Once the association is in place (indicated by a lock icon in the Publish button menu), publishing a creative to Display & Video 360 saves a new draft of the same creative.

No association occurs for custom formats. Publishing a custom format multiple times generates a new format each time, although your partner and advertiser settings will be remembered.

To remove the association:

  1. Click the down arrow on the Publish button at the top of the window.
  2. In the pop-up menu, click the lock icon next to Display & Video 360, then confirm that you want to remove the association.

The next time you publish to Display & Video 360, you can publish the document as a new creative.

If you make changes to a creative within your Display & Video 360 account, the changes aren't automatically reflected in Google Web Designer. You should download the creative and open the authoring files in Web Designer if you want to work on the latest version of the creative.
Campaign Manager 360

Not signed in?

If you haven't signed in to your Google Account from Google Web Designer, a login page will open in your browser. Sign in with your Campaign Manager 360 account credentials.

You'll be asked to allow Google Web Designer to integrate with other Google products, including Campaign Manager 360. Click Allow to continue.

Requirements

Asset guidelines

  • Supported file types:
    • Image - GIF, JPEG, PNG, SVG
    • Video - AVI, M4V, MOV, MP1, MP4, OGG, WEBM, WMV
    • Audio - not supported
    • Font - EOT, OTF, TTF, WOFF, WOFF2
    • Other - CSS, HTML, JS, JSON, XML
  • Maximum of 99 local assets

Unsupported ad types

  • Expandable
  • AMPHTML
  • Responsive rich media

Publish dialog settings

Fill in the following fields in the Publish dialog:

  • User profile: Enter the name or ID of the Campaign Manager 360 user profile you want to use.
  • Account: This field is auto-filled once you select a user profile, and can't be edited.
  • Advertiser: Enter the name of the Campaign Manager 360 advertiser you want to use. Enter at least three characters to see a list of matching advertisers.
  • Campaign: Optionally, if you want to add the creative to a particular campaign, enter the name of the campaign. Enter at least three characters to see a list of matching campaigns.
  • Creative: Enter the name you want to use for the creative.
  • Select or deselect the following publishing options:
    • Inline local files - Places the JavaScript and CSS within the HTML file, rather than in external files.
    • Polite Loading - Delays the loading of assets until the hosting page finishes its initial load.
    • Add Border - Adds a one-pixel border, using the color you specify.
  • CSS Prefix: Select which CSS prefixes you want to include in the file. By default, all are selected to provide the widest range of browser compatibility.

Once the settings are complete, click Publish.

video icon Video assets

Creatives with video assets may be set to inactive. Make sure to activate a creative in Campaign Manager 360 in order for it to serve.

Associated creatives

Publishing a document to Campaign Manager 360 creates an association which allows Google Web Designer to remember your user profile, advertiser, and campaign settings, and reuse them whenever you publish to Campaign Manager 360. The association is indicated by a lock icon in the Publish button menu.

Publishing to Campaign Manager 360 always creates a new creative, even when you use the same name as an existing creative.

Changes to the creative in Google Web Designer aren't automatically synced to Campaign Manager 360. To update a published creative, publish the document locally, then upload the published file within the Campaign Manager 360 interface.

To remove the association:

  1. Click the down arrow on the Publish button at the top of the window.
  2. In the pop-up menu, click the lock icon next to Campaign Manager 360, then confirm that you want to remove the association.

The next time you publish to Campaign Manager 360, you'll need to enter the user profile and advertiser details.

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