Publish your work

When you're finished working on your project, you should publish it to create the final set of files.

Before you publish an ad, you can verify in the Summary section of the publish dialog that your ad passes all validation checks.

Click the down arrow on the Publish button at the top of the window to select a destination for the published files.

Locally

Google Web Designer will generate the published files on your computer.

In the publish dialog:

  1. Specify the name for the .zip file or folder for the document and supporting files. By default Google Web Designer uses the same name you specified for the HTML file when you created the file.

  2. Choose the location where you want to save the .zip file or folder. You can enter the path to the location, or click the folder icon to browse your file system.

  3. Select or deselect publishing options. Some options may be unavailable for your document type.

    • Flatten Files - Places all files into a single folder. (Selected automatically for ads.)
    • Create Zip - Compresses all files into a single .zip file.
    • Inline local files - Places the JavaScript and CSS within the HTML file, rather than in external files. (Selected automatically for AMPHTML ads.)
    • Minify - Compresses the source code for a smaller file size.
    • Polite Loading - Delays the loading of assets until the hosting page finishes its initial load. (Unavailable for AMPHTML ads.)
    • Groups Unpacking - Unpacks groups so the creative can load faster, but results in a larger file size. (Unavailable for AMPHTML ads.)
    • Add Border - Adds a one-pixel border, using the color you specify. (Unavailable for AMPHTML ads.)
  4. Select which CSS prefixes you want to include in the file. By default, all are selected to provide the widest range of browser compatibility.

  5. Click Publish.

Google Drive

Google Web Designer will upload the published files to your Google Drive, where you can easily share them.

Publishing to Google Drive for the first time?

You'll be prompted to sign in to your Google Account and allow Google Web Designer to do the following:

  • View the files in your Google Drive
  • View and manage Google Drive files and folders that you have opened or created with Google Web Designer

In the publish dialog:

  1. Specify the name for the .zip file or folder for the document and supporting files. By default Google Web Designer uses the same name you specified for the HTML file when you created the file.

  2. Choose the location where you want to save the file. Either enter the path to the location where you want to save the file, or click the folder icon to navigate to an appropriate location.

  3. Select or deselect publishing options. Some options may be unavailable for your document type.

    • Inline local files - Places the JavaScript and CSS within the HTML file, rather than in external files. (Selected automatically for AMPHTML ads.)
    • Minify - Compresses the source code for a smaller file size.
    • Polite Loading - Delays the loading of assets until the hosting page finishes its initial load. (Unavailable for AMPHTML ads.)
    • Groups Unpacking - Unpacks groups so the creative can load faster, but results in a larger file size. (Unavailable for AMPHTML ads.)
    • Add Border - Adds a one-pixel border, using the color you specify. (Unavailable for AMPHTML ads.)
  4. Select which CSS prefixes you want to include in the file. By default, all are selected to provide the widest range of browser compatibility.

  5. Click Publish.

DoubleClick Studio

This feature is unavailable for AMPHTML ads. Use the amp-carousel component instead.

If you have a DoubleClick Studio account and the ad environment is set to DoubleClick, Google Web Designer lets you publish your creatives directly to Studio.

Alternatively, you can publish your ad locally, then upload the generated .zip file through the Studio interface. You may find this method easier if your ad uses responsive layout.

Publishing to DoubleClick Studio for the first time?

You'll be prompted to sign in to your Google Account and allow Google Web Designer to do the following:

  • View and manage creatives and campaigns for DoubleClick Studio
  • View profiles for Rich Media dynamic creatives

In the publish dialog:

  1. Enter the account name for the ad that you're uploading.

  2. Enter the name of the advertiser. You can choose an existing advertiser, or you can create a new one.

  3. Enter the campaign name for the ad that you're uploading. You can choose an existing campaign, or if you enter a new name you can create a new one.

  4. Select or deselect publishing options:

    • Inline local files - Places the JavaScript and CSS within the HTML file, rather than in external files.
    • Polite Loading - Delays the loading of assets until the hosting page finishes its initial load.
    • Groups Unpacking - Unpacks groups so the creative can load faster, but results in a larger file size.
    • Add Border - Adds a one-pixel border, using the color you specify.
  5. Select which CSS prefixes you want to include in the file. By default, all are selected to provide the widest range of browser compatibility.

  6. Click Publish.

Stop publishing to your DoubleClick Studio account

Publishing a document to DoubleClick Studio creates an association which allows Google Web Designer to remember your Studio settings and reuse them whenever you publish to Studio. To remove the DoubleClick Studio association, click the arrow next to the Publish button at the top of the window, then click the link icon.

 

After publishing, you can share the resulting .zip file or folder, or upload it to an ad platform such as AdWords or to a web host.

Publishing responsive ads

AdWords

When publishing an ad with responsive layout that you plan to use in several different AdWords size ad slots, you need to publish the ad once for each size you want to use in AdWords. Use the size dropdown in the publish dialog to select each ad size.

DoubleClick

When publishing an ad with responsive layout that you plan to use in several different size ad slots, you have two options:

Was this article helpful?
How can we improve it?