The Waze Inventory Prediction tool uses a prediction model that smartly observes recent app usage at different points all over the world.
The tool aggregates data points and learns about the potential for delivery in certain metro areas, countries or regions.
For Takeovers, the tool also takes into account the number of stops on any given route where the possibility of delivering a Takeover exist.
What are the benefits of the Inventory Prediction tool?
By using the Inventory Prediction tool, you can understand the potential of area of interest (location, city, state, etc.) and how much you can actually invest in each area and ad format.