Choosing a campaign goal is the first step of creating a campaign in Ad Manager. The goal you choose should be the main thing you want to get from your campaign, such as store visits or website traffic. After identifying your goal, you'll get to choose your ad format and call to action (CTA).
Learn how to create a campaign.
Store visits
Recommended CTA: Drive There
Choose this goal if you want to drive visits to your physical locations. Your primary CTA will automatically set as "Drive There", to encourage people to navigate to your business.
Brand & location awareness
Recommended CTA: Save Location
Choose this goal if you want people in your area to remember your business location. Your primary CTA will automatically set as "Save Location", to encourage people to save your location in location history for a future visit.
Website traffic
Recommended CTA: Save for Later
Choose this goal if you want people to complete an action (for example, a purchase or signup) on your website. Your primary CTA will automatically set as "Save for Later", to save a URL in potential customers' Waze inbox.
Calls
Recommended CTA: Call Now
Choose this goal if you want to increase phone sales or leads. Your primary CTA will automatically set as "Call Now", to encourage people to call your business phone number.