Depending on the number of locations in the file, the prediction results file will be sent to your email 5 to 15 minutes after submitting the prediction request.
The number of Pin and Takeover impressions is calculated based on the campaign's length, Takeover radius, and targeting you've selected. The predictions system doesn't look at factors like competition and season trends.
Before you begin
Run a new prediction by following the steps here.
Step 1: Reading the results
The prediction results file shows you the predicted number of impressions per location and ad format (Pin and Takeover ads), and two different inventory estimates – Recommended Sale and Top Range:
A | B | C | D | E | H | I |
id | latitude | longitude | Pins Recommended Sale | Pins Top Range | Takeover Recommended Sale | Takeover Top Range |
Location ID | Location's latitude | Location's longitude | Conservative estimate of number of Pin impressions per location | Maximum possible number of Pin impressions per location | Conservative estimate of number of Takeover impressions per location | Maximum possible number of Takeover impressions per location |
Prediction per location results
Prediction per location will show you the number of impressions for each ad format, assuming each individual location is advertised in a separate account.
A | B | C | D | E | F | G | H | I | |
1 | id | latitude | longitude | Pins Recommended Sale | Pins Top Range | Takeover Recommended Sale | Takeover Top Range | ||
2 | 1 | 46.6817 | 0.3734 | 71847 | 79830 | 32780 | 36423 | ||
3 | 2 | 48.44354 | -0.48064 | 1129 | 1254 | 2265 | 2517 | ||
4 | 3 | 47.86619 | 0.467655 | 1128 | 1254 | 118 | 131 | ||
5 | 4 | 43.24944993 | -0.279435489 | 3154 | 3505 | 22695 | 25217 | ||
6 | 5 | 47.27659947 | -0.074605694 | 9592 | 10658 | 14340 | 15933 | ||
7 | 6 | 47.87648 | 0.21637 | 3117 | 3463 | 16398 | 18220 |
Prediction not per location results
Prediction not per location (i.e overall prediction) will show you the overall number of impressions your locations can reach altogether, assuming all locations are advertised in one account.
The results that you get per location are not going to add up to the overall number of possible impressions, as the system is more conservative when it predicts inventory per location.
However, the aggregated number of impressions for all locations will be less conservative, as the system recognizes that it has more freedom to deliver impressions over a larger space.
A | B | C | D | E | F | G | H | I | |
1 | id | latitude | longitude | Pins Recommended Sale | Pins Top Range | Takeover Recommended Sale | Takeover Top Range | ||
2 | Overall prediction for locations group | 80970 | 89967 | 70150 | 77945 | ||||
3 | 1 | 46.6817 | 0.3734 | 64662 | 71847 | ||||
4 | 2 | 48.44354 | -0.48064 | 1016 | 1129 | ||||
5 | 3 | 47.86619 | 0.467655 | 1015 | 1128 | ||||
6 | 4 | 43.24944993 | -0.279435489 | 2839 | 3154 | ||||
7 | 5 | 47.27659947 | -0.074605694 | 8633 | 9592 | ||||
8 | 6 | 47.87648 | 0.21637 | 2805 | 3117 |
Recommended Sale vs. Top Range
Recommended Sale is the maximum number of impressions you should propose to a client. Top Range is the maximum number of impressions you can propose.
The more restrictions applied on your campaigns (i.e targeting and limited duration), the less likely you are to reach Top Range numbers.
Step 2: Calculating the maximum budgets
Budget spend in Waze Ads is calculated using this formula:
Spend = (Impressions × CPM bid) ÷ 1,000
To easily calculate the budgets of each column in the file, use this Excel/Google Sheets formula: =[cell]*[CPM]/1000
- Add 2 new columns next to each ad unit's results (columns D, E, H, I in the example below).
- Place 2 and 25 in the formula in the place of Pins and Takeover's CPM bid:
- Pins:
=[cell]*2/1000
- Takeover:
=[cell]*25/1000
- Pins:
A | B | C | D | E | F | G | H | I | J | K | |
1 | id | latitude | longitude | Pins Recommended Sale | Pins Top Range | Pins Recommended Budget |
|
Takeover Recommended Sale | Takeover Top Range | Takeover Recommended Budget |
Takeover Top Budget |
2 | Overall prediction for locations group | 80970 | 89967 | =D2*2/1000 |
=E2*2/1000 |
70150 | 77945 | =H2*25/1000 |
=I2*25/1000 |
||
161.94 |
179.934 |
1753.75 |
1948.625 |
||||||||
3 | 1 | 46.6817 | 0.3734 | 64662 | 71847 | 129.324 |
143.694 |
||||
4 | 2 | 48.44354 | -0.48064 | 1016 | 1129 | 2.032 |
2.258 |
||||
5 | 3 | 47.86619 | 0.467655 | 1015 | 1128 | 2.03 |
2.256 |
||||
6 | 4 | 43.24944993 | -0.279435489 | 2839 | 3154 | 2.678 |
6.308 |
||||
7 | 5 | 47.27659947 | -0.074605694 | 8633 | 9592 | 17.266 |
19.184 |
||||
8 | 6 | 47.87648 | 0.21637 | 2805 | 3117 | 5.61 |
6.234 |
Results
Given $2 Pins and $25 Takeover CPM bids, the recommended budgets for serving the predicted impressions to all locations are:
- $161 for Branded Pins ($179 at max).
- $1,753 for Zero-Speed Takeovers ($1,948 at max).