Add Location Personality badges

Location Personality badges were designed to help you communicate your most up-to-date offerings with your customers by highlighting services such as curbside pick and drive-thru.

The badges also allow you to update the CTA ("Call to Action") of your Waze Ads campaigns. This way, customers can see what services are available at your locations before driving there.


 Branded Pins

A Location Personality badge will be added to your business logo.

Curbside Pickup



When tapping on a Pin with a Location Personality badge, the sub-text "Offering curbside pickup" or "Offering drive-thru" will appear below the primary CTA text.


Drivers can filter their Search results to show only locations offering Drive-Thru.

How to add a Location Personality badge

  1. Expand the left navigation panel and click Manage Locations.
  2. Select a location from the list.
  3. Scroll down to "Location Services" and select the Drive-Thru and/or Curbside Pickup checkbox.
  4. Click Update Location to save changes.

A Location Personality badge will automatically decorate all the Branded Pin ads targeting that location.

Note: if you checked both Drive-Thru and Curbside Pickup, only the Drive-Thru badge will appear.


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