Learn about Waze Ads

Waze Ads features 3 distinct advertising solutions tailored to your investment level, number of locations and business needs. Find the perfect solution for your business.
Representing an agency? Check out the Waze Partner Program

Waze Local Starter

Waze Local Starter is a self-service advertising platform designed to promote physical stores in Waze. Reach nearby drivers with Promoted Search highlighting your business in Waze search results, and Branded Pins marking your location on the map.

To advertise, set your maximum monthly budget and pay only for the number of times your ads reached drivers. Learn about budgets in Waze Local Starter.

Set up your ad with a Waze Expert at (650) 417-9017 (Mon-Fri 9a-5p ET) or visit waze.com/business​. Setup takes 5 minutes!

Waze Local Plus

Starting at $5,000 USD per month, Waze Local Plus helps regional chains, franchisees and brands to increase drivers' awareness of their stores and brands.

Waze Local Plus offers everything available to Local Starter advertisers, along with high-impact Zero-Speed Takeover ads. Waze Local Plus advertisers also enjoy a dedicated service, advanced targeting solutions and additional payment options. 

Contact us to learn about Waze Local Plus.

Waze for Brands

Starting at $25,000 per month, Waze for Brands is most suitable for enterprise level advertisers with a large regional or national footprint. Waze for Brands advertisers enjoy all of the products and features Waze currently offers.

Visit waze.com/brands to learn more.

Find the perfect solution for your business

 

Starter

Plus

Brands

Daily budget (USD)

Up to $170 $170-$800 $800+

Most suitable for (# of locations)

1-10 10-100 100+

Ad Units

Promoted Search Checkmark icon Checkmark icon Checkmark icon
Branded Pins Checkmark icon Checkmark icon Checkmark icon
Zero-Speed Takeover    Checkmark icon Checkmark icon
Arrows   Checkmark icon Checkmark icon

Targeting

Geographic & Time Checkmark icon Checkmark icon Checkmark icon
Advanced   Checkmark icon Checkmark icon

CTA

(Call to Action)

Drive There Checkmark icon Checkmark icon Checkmark icon
Save, Call, Download   Checkmark icon Checkmark icon
Advanced     Checkmark icon

Initial Account Setup

Live Support

Checkmark icon

Checkmark icon Checkmark icon

Account Management

Self-Service Checkmark icon    
Managed   Checkmark icon Checkmark icon

Ongoing Support

Email Checkmark icon Checkmark icon Checkmark icon
Phone   Checkmark icon Checkmark icon
In-Person     Checkmark icon

Billing

Credit Card Checkmark icon Checkmark icon  
Invoice   Checkmark icon Checkmark icon

Pricing Model

CPM
 
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