Ad Units in Waze Local

Waze Local drives customers to your business with three distinct ad units:

Promoted Search

With your business name and logo at the top of their search results, drivers can quickly find and identify your business location.

When drivers begin typing a search query, Waze presents auto-complete results for nearby locations matching the characters typed thus far. Your business will appear there based on name-matching and your location’s distance from the user.

Once users hit Search, Waze will retrieve a results list made up of organic locations and one promoted search result at the top. If your business name is a match, it will appear at the top of the results list.

Promoted Search is offered as a value-add to Branded Pins. You don’t pay for Search impressions.

Remember: For your business to appear as a promoted search result, you must have a corresponding branded pin campaign active in your advertising account.


Branded Pins

Pins act like digital billboards, reminding nearby drivers of your business and marking its location on the Waze map.

How Pins work

Your branded pin will appear on the map when Waze users are near your business location. Your pin won’t show up all the time—the frequency with which your pin will be displayed depends on your budget, CPM bid, and your competition.

Drivers can expand your branded pin with a simple tap to reveal useful information about your business. Once the pin is expanded, it will show your customized images and text, along with an info button that reveals more about your business: opening hours, website, phone number, services, and more.

Drivers can navigate to your business directly from your pin and even mark it as a favorite.

Zero-Speed Takeovers

Takeovers are our high impact brand unit that also drives engagement. Wazers that are stopped along their route, such as during traffic or at stop lights, are ready for engagement. Takeovers offer an immersive experience while still keeping the user in the context of their drive. 

How Takeovers work

While drivers are on their route, a Takeover banner will display when they are stopped, and the advertised location is ahead of them and within a certain radius from their location along their route.  

The Takeover’s call-to-action prompts drivers to either navigate to your business, save your offer for later, or both. If the primary call-to-action is “Drive There,” the secondary action marks the location as a favorite.

As with pins and search, your Takeover ad holds an info button to reveal more information about your business location.

Zero-Speed Takeovers are available to Local Plus advertisers and Channel Partners. Learn more about Waze Ads solutions.
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