Ad Performance Metrics

Click on Manage Campaigns, Manage Ads or Manage Locations to get an in-depth overview of your account performance.

All Channels Metrics

Impressions

Number of times your ads were displayed on a Waze user's screen.
Ad units: Search, Pins and Takeover.

Navigations

Number of times users tapped 'Drive There' or 'Go' from your ads.
Ad units: Search, Pins and Takeover.

Clicks

Number of times users tapped on your Branded Pins or Promoted Search Results.
Ad units: Search and Pins.

Ad Downloads

Number of times users tapped on a non-Drive There CTA from an ad.
Ad units: Search, Pins and Takeover.

Inbox impressions (Local Plus)

Number of times users opened a saved inbox item (from a 'Save' ad).

Ad units: Search, Pins and Takeover.

Inbox Action Clicks (Local Plus)

Number of times users clicked on the the inbox item's action button.
Ad units: Search, Pins and Takeover.

 

Spend

Budget spend in the defined period.

Ad units: Pins and Takeover.

Call or URL

Number of times drivers tapped to call or visit your website from an ad.

 

 

Info Button Clicks

Number of times drivers tapped the info button from a Pin or Takeover ad.

Ad units: Search, Pins and Takeover.

Ad Units Metrics

% CTR

Click-through-rate, calculated as: 

Clicks  ÷  Impressions  ×  100

Ad units: Search, Pins and Takeover.

% Navigate Rate

Navigation-through-clicks rate, calculated as: 

Navigations  ÷  Clicks  ×  100

Ad units: Search, Pins and Takeover.

% Navigations of Impressions (Local Plus)

Navigations-through-Takeover-impressions, calculated as:

Navigations  ÷  Takeover Impressions  ×  100

Ad units: Takeover. 

% Download Rate (Local Plus)

Total number of Inbox Action Button clicks divided by total Inbox Impressions:

Inbox Action Button Clicks  ÷  Inbox Impressions  ×  100

Ad units: Search, Pins and Takeover.

CTA: Save only.

Call

Total number of Call taps, from the Call CTA or the Call button on the Location Preview screen.

Ad units: Search, Pins and Takeover

Ad units: Search, Pins and Takeover
 
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